Podium / Заголовки новостей
It doesn’t matter ‘who’ hacked your business
China. North Korea. Russia. Iran. Why does it matter to your security posture if any of these countries are behind the latest cybersecurity attack? In most cases, it doesn’t, and as a business leader, it probably shouldn’t matter to you. дальше »
2019-10-22 14:00
A-Z guide to launching your digital product
The fact is, your digital product launch strategy should be a core part of your original product design and development plan. That’s partly why the legendary Seth Godin said “you can no longer say marketing is what I do at the end. дальше »
2019-10-21 14:00
Why Elon Musk is wrong about LiDAR technology
Earlier this year, at one of Tesla’s events, the company’s famous founder, Elon Musk proclaimed that, “LiDAR is a fool’s errand,” and “Anyone relying on LiDAR is doomed. Doomed. ” We’re all big fans of Elon at my company and we’ve even named one of our conference rooms Falcon 9, after the reusable SpaceX rocket that impressed the world by landing vertically following separation. дальше »
2019-10-20 20:00
Why startup founders should open up about their mental health
The money comes fast in the startup world, the fall may be equally swift. Sometimes the struggle is too much to handle. Colin Kroll (co-founder of Vine), Austen Heinz (founder of Cambrian Genomics), Jody Sherman (Ecomum entrepreneur) all led successful businesses. дальше »
2019-10-19 20:00
An entrepreneur’s guide to Copenhagen’s thriving startup scene
This September upwards of 7000 startup enthusiasts, founders, investors, and representatives of the world’s biggest tech companies flocked to Copenhagen for TechBBQ, the crown jewel in the Danish startup event calendar. дальше »
2019-10-18 10:00
You can’t use Western digital marketing tactics for emerging markets — so adapt
For digital marketers targeting urban audiences within emerging markets — such as India, Indonesia, and Pakistan — it’s imperative that your marketing strategy employs a dynamic approach in identifying and assigning potential customers on either side of two broad market segments: the haves and have-nots. дальше »
2019-10-17 14:00
Why the insurance tech industry needs to lead the way on privacy
Technology is woven into every aspect of our lives, from the fitness data on our Apple Watches to the automatic brake sensors in our cars. As a result, there are massive amounts of readily-available data that have intensified debates around data privacy and protection. дальше »
2019-10-16 20:00
This is how CIOs should approach ethics and privacy
When a company makes headlines for mismanaging user data, much of the discussion will revolve around legal implications: whether or not the company’s privacy policy and terms of service cover the data usage in question. дальше »
2019-10-15 14:00
The monolith myth: Why all-in-one tech suites aren’t the solution
There’s a persistent myth in a relatively common word in tech – “suite. ” The suggestion is that it’s a group that can operate as one cohesive entity — vendors have been slinging marketing “suites” for years, decades even, and customers have assumed that the supposed one-size-fits-all content and marketing monolith can help them. дальше »
2019-10-14 14:00
Microsoft brought book burning into the digital age — and you should be worried
Microsoft shuttering its ebook store is hardly the end of the world. The Kindle customer base is, by all accounts, predominant in this space. Not all product launches succeed — some fail. That’s business. дальше »
2019-10-13 00:00
The best way to get driverless cars on the road is to make them less conservative
Hakan Samuelsson, the CEO of Volvo recently said it was “irresponsible” to put autonomous vehicles (AVs) on the road if they were not sufficiently safe, because that would erode trust among the public and regulators. дальше »
2019-10-12 20:00
5 lessons I learned from Gary Vaynerchuk at a tech conference in Armenia
WCIT is the signature event of the World Information Technology & Services Alliance. This year it was Armenia’s turn to be at the center of the IT world map. The consortium of ICT associations from 83 countries claims to represent 90% of the industry. дальше »
2019-10-11 16:56
Want to succeed as an entrepreneur? Stop job hopping and find your ‘modern MBA’
Many of us who are committed to building a career in entrepreneurship have grappled with a perceived tradeoff: keep working or go to business school? Business school offers connections, education, and fun, but also can come with massive debt and the creeping doubt that it’s unnecessary. дальше »
2019-10-11 14:00
Data analysis: Where you should focus your link-building efforts
Earning top-tier media coverage for your brand can be a thrill. You’re dramatically boosting your brand’s awareness, and the links themselves can provide substantial improvements to your organic rankings, as well. дальше »
2019-10-10 14:00
Why Amazon is your competition — no matter what business you’re in
Whether you know it or not, you are competing against Amazon. And Netflix. As well as every other company in the world that engages customers digitally – which is just about all of them. I say that as someone who’s been hired by dozens of Fortune 500 companies and many other household brands to help them find, engage and keep online customers. дальше »
2019-10-9 15:35
An entrepreneur’s guide to Boston’s tech ecosystem
Over the years Boston has been given some pretty grand nicknames. Back in the 19th century it was called ‘The Hub’ by Oliver Wendell Holmes; later, in the 1980s, Ronald Reagan referred to the capital of Massachusetts as ‘the shining city on a hill’. дальше »
2019-10-4 19:57
The 4 biggest product launch mistakes — and how to avoid them
Launching a new product is an exciting time. But the truth is, it can also be a dangerous one for your company. Every new product launch – even if you’ve successfully facilitated a few in the past – brings with it myriad opportunities for making crucial, company-impacting mistakes. дальше »
2019-10-4 18:00
Handling a System Outage: 14 Things to Remember During Recovery
When dealing with complex systems, anything can happen, which means that no matter how well you’ve tested something, problems like system outages are inevitable — and are often caused by events out of your control. дальше »
2019-10-4 12:00
Listen Domino’s, fighting digital accessibility is bad for business
If you think about it, you’ll probably agree that Domino’s has a point in its recent legal case. Requiring businesses to make sure every digital mode of sales and marketing they offer is equally accessible to disabled customers is a major burden that doesn’t seem to fall on them for non-digital offerings (e. дальше »
2019-10-3 18:52
4-day workweeks are the future — and this is how you can make them happen
Lift your head up from your desk and take a look around the office. Is the number of people at work today the same as yesterday? Probably not. Across the world, standard workweeks are already taking new shape and the United States is jumping on the bandwagon with Summer Friday initiatives and flexible hour scheduling. дальше »
2019-9-30 20:00
5G sounds great, but we must ensure it won’t ruin internet equality
It’s hard to understand the exact impact of 5G connectivity, but we must pay attention to its risk to create an even bigger digital divide. Some experts predict that 5G will offer up to 600x times faster internet speeds compared to 4G. дальше »
2019-9-28 20:00
The huge cost of ignoring accessibility when designing your website
Digital equality — or access to the internet by making it accessible to everyone, including those with disabilities — is a serious moral and ethical issue. If left unchecked, digital inaccessibility can also be expensive and harmful to your brand. дальше »
2019-9-27 14:00
4 ways your brand can take back complete control of its supply chain
The days of producing a product in one place are pretty much gone. If your product is even slightly complex, you’re probably sourcing supplies from a few different suppliers. And they may be sourcing from other suppliers still. дальше »
2019-9-27 22:15
Know the difference between story and argument to boost your presentations
Few words have more power – and baggage – than “story. ” It describes everything from novels, movies, and TV shows to news reports, histories, and podcasts. In business, we love to borrow the power of “story,” even when it’s probably the wrong word choice. дальше »
2019-9-26 14:00
Why is the EU adding a painful extra step to your online shopping?
Europe is famous for many things, and a variety of regulations that directly or indirectly affect online businesses is one of them. There are strict cookie policies, the infamous GDPR, laws that regulate returns and refunds of online purchases, and whatnot. дальше »
2019-9-24 15:01
Google Analytics can’t tell you everything about your customers’ behavior
During numerous conversations I’ve had with great journalists, publishers, and content professionals, I’ve found on the whole they don’t really like wasting too much time with numbers, let alone spend hours digging through content performance data. дальше »
2019-9-23 17:00
Why apps should enhance real-world experiences, not replace them
Most mobile apps seek to be the center of attention. They are created by owners and product managers who obsess over extending as many user sessions as possible. Unfortunately, they don’t place a high consideration on the impacts of their customers’ well-being. дальше »
2019-9-21 20:00
How product managers can bring human insights to agile development
Today’s product manager is “the mini-CEO of the product,” a McKinsey report says. It’s a huge job, occupying the intersection between customers, business issues, and products. Product managers must understand customer needs, prioritize features, and work with the engineering team to build them. дальше »
2019-9-20 14:00
How investing in hardware differs from software — and why it’s worth the trouble
Software will eat the world. That’s what they say, but IoT is inherently not only software. When it comes to looking at hardware startups, or even products, you need to look at a lot of moving parts. дальше »
2019-9-19 14:00
3 not-so-secret secrets on how to successfully exit for startup founders
According to a Silicon Valley Bank survey, more than half of today’s health and tech startups expect to exit via acquisition. All too many founders think their lofty dreams and cleverly worded pitch decks will carry them through to successful exits. дальше »
2019-9-18 14:00
4 strategic hiring tips for your self-funded startup
A startup has to get many things right to be successful. One of the most important ingredients in this recipe for success is hiring. Given the hectic nature of work, which might often not have immediate rewards, hires not only need to be smart but also extremely passionate about what they are building. дальше »
2019-9-17 14:00
Making diversity fly
I’m passionate about diversity, but not (just) because it’s the right thing to do. Sure, affording people equal opportunity, regardless of which genitalia they happen to be born with is a morally justifiable choice, but to me, it’s mostly a business no-brainer. дальше »
2019-9-17 07:48
Why paid VR content is already dead
Over the past 18 months, I have talked to over a hundred VR/AR content creators, from large teams to indie developers working from their garage. I like to understand the vision behind their creation, which leads to passionate responses. дальше »
2019-9-16 14:00
11 Ways Novices Can Start the Process of Learning AI Programming
Beginners may find it challenging figuring out what they need to know in order to get started with artificial intelligence programming. Here are some things to consider. дальше »
2019-9-13 12:00
Aliens of extraordinary abilities
It’s a situation I’m all too familiar with from my years working in the London start-up scene. It is a dog-eat-dog environment where it came to attracting, poaching, and holding on to talent. дальше »
2019-9-12 14:10
A London startup guide for international founders
With new British Prime Minister Boris Johnson seemingly dead set on steamrolling through Brexit despite the high risk of a no-deal situation, it would be easy to assume that most foreign entrepreneurs would be giving London and the rest of the UK a wide berth until there is more clarity as to what the future holds. дальше »
2019-9-11 21:59
5G and connected living take centre stage at IFA
While waiting in line for the Huawei keynote at IFA 2019 in Berlin, there was an image of Albert Einstein and the misquote, “If the fact’s don’t fit the theory, change the facts. дальше »
2019-9-6 16:10
The rise of Pet Tech
It will come as a surprise to precisely nobody that we love our furry friends. Yet although the bond between humans and animals goes back thousands of years, the way we approach pet ownership has changed quite a lot in recent years. дальше »
2019-9-2 23:02
It’s a huge problem that most health apps are created by men — here’s how to fix that
All shades of pink, flowery patterns, dolls, and miniature kitchens — if you’re a woman, you’ll most likely have had all these and more imposed upon you since early childhood. The stereotypes about women, which in most cases come from men, can be harmful in many ways, influencing everything from career choices to health and wellness. дальше »
2019-9-1 19:00
Personal projects make you a better developer
For a lot of developers, the last thing they want to do after being at work all day is to write more code. Staring at a screen all day does take a toll on you. Once you’ve had a chance to go for a walk and eat something, you might consider starting a personal project — and it doesn’t have to be anything too complicated. дальше »
2019-8-31 19:00
Digital adoption: What it is and why big-time businesses must take note
We live in a digital age — a time when smartphone penetration exceeds 95 percent in some countries and when social media can be used to keep employees on-task at work. Despite this, many businesses continue to lag behind in digital adoption. дальше »
2019-8-26 19:41
4 reasons employee training must be a top priority for enterprise businesses
Every project, especially those for enterprise businesses, needs a clear hierarchy of task importance; this is easy in concept and hard in application. I can personally attest to the fact that prioritizing complex projects is much easier said than done, especially when it comes to managing employees. дальше »
2019-8-26 19:20
Software development is broken — here’s how to fix it
In the software industry, the product development cycle is broken. It’s costly. It’s laborious. And too often, product teams fail to meet their customers’ needs. And this is especially true in the business-to-business market. дальше »
2019-8-26 14:00
Google’s betting on SMS 2.0 to get its messaging groove back
Google’s gotten a lot of grief for its messaging strategy, and rightly so. While Facebook and Apple have seen their messaging platforms become indispensable to users and businesses alike, Google has launched a litany of apps whose pithy names (Buzz, Wave, Allo, Hangouts, and the list goes on) couldn’t save them from the dustbin of chat history. дальше »
2019-8-25 19:00
Bezos and Musk’s satellite internet could save Americans $30B a year
Low Earth orbit (LEO) satellites for broadband internet access are beginning to display signs of real potential. Recently, Amazon chief Jeff Bezos’ Blue Origin pulled back the curtain on its space intentions by announcing Project Kuiper, a 3,236-satellite constellation. дальше »
2019-8-24 19:00
Why Minecraft and Mixer are the perfect streaming combo
I feel I should start by explaining that I am brand new to any form of streaming. I have played Minecraft a fair amount, albeit five years ago and a lot has changed in that time. Every time I turn the corner, some new feature (new to me) surprises me, I feel like I have discovered the wonder that is Minecraft all over again. дальше »
2019-8-23 17:03
If medical wearables want to save lives, they should be ‘invisible’
One of the latest updates to the Apple Watch included FDA-approved ECG monitoring, and it made waves in both the consumer and medical communities. Many people thought this was impossible. Some were worried about false positives. дальше »
2019-8-23 14:00
12 ways small businesses can protect their data this storm season
Without the proper precautions in place during storm season, businesses, especially smaller ones, that are hit by bad weather can potentially face massive data loss if their sites are compromised. дальше »
2019-8-23 12:00
A developer’s guide to hiring good developers
Last week, a good friend approached me with a question. The organization he works for is struggling to attract engineers for their technical team, and he was desperate to find ideas. As a developer myself, I appreciated that he came to me to understand what motivates technical minded people to consider switching jobs. дальше »
2019-8-22 12:37
Ignore these 3 cybersecurity risks at your own peril
Cybersecurity is often described as a 360-degree threat. That term refers to the fact that cyberattacks can come from any direction, in hundreds of different forms — many of them unfamiliar and unexpected. дальше »