SuperDuper, the studio credited with creating the successful NFT collection, Cold Blooded Creepz, has announced a new partnership with Immutable. This partnership is launching an upcoming blockchain-based real-time strategy (RTS) game, Overlord. The game will tap into the Cold Blooded Creepz IP that, since its launch in January 2022, has generated more than $220 million in total trading volume, solidifying its place as the second most profitable brand in web3 gaming in 2022, surpassed only by Axie Infinity.

The SuperDuper and Immutable partnership promises to enhance web3 gaming experiences, and Overlord is also expanding its reach across multiple entertainment platforms. The brand is managed by ThreeSixZero, an international management and entertainment company known for its work in music, film, TV, and sports. WME, the world’s most extensive entertainment agent, also represents Overlord, facilitating high-value IP deals and unlocking distribution across mainstream entertainment.

The reach of Overlord extends further into mainstream media. Seth Green’s Emmy award-winning production house Stoopid Buddy Stoodios is developing an animation using Creepz IP for notable streaming platforms such as Netflix. Meanwhile, West Brand Lab, a fashion enterprise led by ex-Nike, Lululemon, and Levis executives, is preparing to launch a clothing line in collaboration with Overlord.

Andrew Sorokovsky, VP of Global Business Development at Immutable, spoke of his company’s excitement for the collaboration, stating, “We firmly believe that SuperDuper’s extensive and multifaceted approach to brand building will play a major role in the mass adoption of web3, ultimately allowing us to onboard millions of new users to the world of blockchain gaming.”

SuperDuper continues to expand its reach in the blockchain gaming space through its partnership with Revolving Games. Together, they are developing a AA blockchain game targeting the mass market using the Overlord IP.

The partnership with Immutable allows SuperDuper to provide players across its web3 portfolio with fast, gas-free trading of digital assets. Dom Smith, a co-founder of SuperDuper, expressed his excitement about the partnership with Immutable X, stating, “This collaboration supercharges our web3 gaming experiences by providing true digital ownership through NFTs.”

With the continuous expansion of Overlord IP and the SuperDuper brand ecosystem, players can expect to see corresponding assets featured across all Immutable-integrated marketplaces, including Rarible, Token Trove, and GameStop marketplace.

Dom Smith suggests that players should “Prepare for amplified transmedia engagement across gaming, TV/Animation, Fashion, and Merchandising. We’re on a mission to reshape the digital landscape, making you, the player, the real owner. Get ready for an unprecedented web3 gaming experience!” The first playable Alpha of Overlord RTS is scheduled to launch in Q3 2023, marking a significant step towards this ambitious vision.

Immutable’s co-founder, Robbie Ferguson, recently highlighted the platform’s growth trajectory, stating that last month saw the onboarding of more games than ever in the platform’s history.

In another recent update, Immutable announced that Gods Unchained, Ethereum’s highest-grossing trading card game, has been introduced to the Epic Games Store. This news has caused quite a stir in the Web3 gaming community, with the game trending in the store just three days post-release. It showcases how Immutable is continuously fostering exciting advancements in blockchain gaming.

Immutable is a leading gaming platform designed to assist game studios and independent developers create and launch successful games on Ethereum. Equipped with a suite of pre-built solutions optimized for usability, Immutable facilitates a swift market entry for developers without compromising security or the overall player experience. Immutable and Polygon have also joined forces to forge a dedicated network tailored for Web3 gaming. By providing a swift, secure solution inherently compatible with Ethereum.

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