Trump’s crypto firm made $1.2 billion in 16 months because it found a way to sell resort debt as tokens

A Trump-linked crypto firm is bringing the former president's brand into the structured credit market. World Liberty Financial plans to tokenize loan-revenue interests tied to the Trump International Hotel and Resort Maldives, offering investors exposure to projected interest payments connected to the project's financing rather than ownership of the property itself. дальше »

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Trump-Linked Memecoins Crash As Insider Profits And Retail Losses Expose Stark Market Divide

Memecoins tied to the political brand of Donald Trump are facing one of the steepest drawdowns in the digital asset sector, according to new data from CryptoRank. The report shows that the tokens TRUMP and MELANIA have plunged 92% and 99% respectively from their all-time highs, wiping out billions in market value and leaving a [...] дальше »

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Sharplink refreshes brand as ETH staking reaches $1.7 billion

Sharplink, a leading advocate for Ethereum-focused digital asset treasuries, announced a series of major milestones on Thursday that signify its rapid ascent in the institutional finance space. The company revealed that institutional ownership has surged to 46%, a record level… дальше »

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Here’s why being listed on CoinMarketCap is more than just visibility

This week, several new projects were listed on CoinMarketCap, including Monstro DeFi, Espresso, and BitGW. The BitGW team states that this development is not simply about brand exposure. It represents integration into the global reference layer of the crypto market,… дальше »

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Bitwise Joins Roundhill in Race to Launch US Election Prediction ETFs

Bitwise filed with the SEC to launch 2028 US election ETFs under its new PredictionShares brand, joining Roundhill and GraniteShares in the race to bring political outcome contracts to NYSE Arca. The post Bitwise Joins Roundhill in Race to Launch US Election Prediction ETFs appeared first on DeFi Rate. дальше »

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Bitwise files for prediction market-backed ETFs under “PredictionShares” brand name

Bitwise Asset Management has filed with regulators to launch a new line of exchange-traded funds tied to political prediction markets, marking its latest push into alternative investment products. The filing was disclosed by Bloomberg ETF analyst James Seyffart, who shared… дальше »

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If the SEC stays softer, Aave’s DAO could start capturing $100M+ annualized revenue

Aave Labs posted a governance proposal on Feb. 12 asking tokenholders to endorse a strategic package that would direct 100% of Aave-branded product revenue to the DAO treasury, formalize brand protection, and center the roadmap on Aave V4. дальше »

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SEC decisions setup revenue pathway for top DAOs to earn hundreds of millions of dollars

Aave Labs posted a governance proposal on Feb. 12 asking tokenholders to endorse a strategic package that would direct 100% of Aave-branded product revenue to the DAO treasury, formalize brand protection, and center the roadmap on Aave V4. дальше »

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Omer Shai: Time return on investment is key for marketing success | 20VC

Time return on investment is crucial for growth leaders, focusing on maximizing efficiency in marketing efforts. Granular oversight is essential in managing large marketing budgets effectively. Balancing brand and acquisition marketing leads to more successful strategies. дальше »

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Trump-linked Truth Social seeks SEC approval for two crypto ETFs

The filings include a bitcoin and ether ETF and a staking-focused Cronos fund, deepening the Truth Social brand’s ambitions in digital asset investing. дальше »

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Aave labs proposes ‘Aave Will Win’ plan to send 100% of product revenue to DAO

The proposal arrives amid discord within the Aave community over control of the protocol’s brand and key assets. дальше »

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Ethereum Super Bull? New Whale Opens 16,270 ETH Long

Brand new Ethereum whale's contrarian strategy is catching attention on the market. дальше »

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Is Google Stealing Your Traffic? An Interview with Alena Afanaseva, Founder and CEO of BeInCrypto 

Building a brand isn’t always about profit. Sometimes, it’s about putting systems in place to make sure your content reaches its audience, even when Google threatens to take that traffic away. дальше »

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Aave Makes More Money Than 5 DeFi Giants Combined… So Why Is AAVE Price Asleep?

The Aave (AAVE) price is trading near $126. 29 after a quiet stretch. The project shut down its Avara brand and consumer wallet to narrow its focus on DeFi lending.   A long-running SEC investigation also ended without penalties, clearing a major cloud. дальше »

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Aave to wind down Family wallet, fold Avara brand into Aave Labs

Aave will shut down its Family wallet, retire the Avara brand, and consolidate under Aave Labs after governance strife, SEC closure, and MiCA authorization. Aave (AAVE) founder Stani Kulechov announced the decentralized finance protocol will wind down its Family iOS… дальше »

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Polymarket to open free grocery store in New York City in latest marketing stunt

Polymarket is taking its brand offline, opening a free grocery store in New York City and backing it with a $1 million donation to fight food insecurity. Polymarket, the crypto-based prediction market platform, announced on Feb. 3 that it will… дальше »

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Bed, Bath & Tokens? Retail Giant’s Pivot Signals Web3 Maturity as $SUBBD Disrupts Creator Economy

Legacy retail is colliding with decentralized finance, and the results are getting interesting. The latest headlines surrounding the brand formerly known as Bed Bath & Beyond suggest a definitive pivot. дальше »

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Is the Altcoin Dream over for $1.44 SUI and $4.71 UNI? Digitap ($TAP) up 263% as Best Crypto Presale

Sui and Uniswap are testing investor patience. With SUI trading near $1. 44 and UNI hovering around $4. 71, both tokens are struggling to regain momentum despite their strong brand recognition and established ecosystems. дальше »

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Pudgy Penguins’ PENGU token draws bullish calls as brand expands beyond NFTs

PENGU, the Solana-based token tied to the Pudgy Penguins ecosystem, is drawing renewed attention from crypto traders and analysts who argue the asset is undervalued despite a broader cooldown in meme coin speculation. дальше »

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Spartans.com Teams Up With MANSORY for the Decade’s Most Jaw-Dropping Giveaway — A One-of-One Koenigsegg Jesko

Spartans. com just pulled the trigger on what could be the boldest move in crypto gaming history. The platform joined hands with luxury car brand MANSORY to give away a completely customized, one-of-one Koenigsegg Jesko. дальше »

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Pudgy Penguins, Known For NFT Toys, Now Dives Deeper Into Soccer

Pudgy Penguins, a globally recognized non-fungible token brand known for creating NFT-inspired toys, has expanded into soccer through significant NFT partnerships with two leading football [...] дальше »

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BingX becomes Scuderia Ferrari HP’s First-ever Crypto Exchange Partner

BingX, a leading crypto exchange and Web3-AI company, today announced a multi-year partnership with Scuderia Ferrari HP, marking BingX’s first motorsport collaboration and Scuderia Ferrari HP’s first-ever collaboration with a crypto exchange brand. дальше »

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PENGU Price Misses the Signal in Pudgy Penguins’ Manchester City Deal

Pudgy Penguins announced a landmark partnership with Premier League football giant Manchester City. This marks one of the most high-profile crossovers yet between a native Web3 brand and global sports fandom. дальше »

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Golden Globes Polymarket Odds Integration Draws Mixed Reactions

The debut of Polymarket probabilities on Sunday’s Golden Globes broadcast put the brand in front of millions of viewers  The post Golden Globes Polymarket Odds Integration Draws Mixed Reactions appeared first on DeFi Rate. дальше »

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Robinhood distributes $1.5M in Bitcoin for New Year celebration after XRP, ETH and SOL rewards

Robinhood's giveaway strategy may enhance user engagement and brand loyalty, potentially boosting its market position and user base growth. The post Robinhood distributes $1.5M in Bitcoin for New Year celebration after XRP, ETH and SOL rewards appeared first on Crypto Briefing. дальше »

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David Beckham’s Prenetics halts $1B Bitcoin plan to focus on IM8 health brand

The company is redirecting its capital away from Bitcoin to fund its IM8 brand. дальше »

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David Beckham–backed Prenetics abandons Bitcoin strategy to focus on core health business

Prenetics halts new Bitcoin purchases after recent crypto market volatility. The company is prioritising the growth of its IM8 supplements brand. Prenetics currently holds 510 BTC and over $70 million in cash reserves. дальше »

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David Beckham-Backed Prenetics Global Ends Bitcoin Accumulation To Focus On IM8 Brand

Prenetics Global Limited, a supplements company backed by David Beckham, has announced that it will no longer accumulate Bitcoin daily, citing the decline in the [...] дальше »

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David Beckham’s Prenetics Stops All Bitcoin Purchases, Pivots Money to Wellness Brand

Bitcoin Magazine David Beckham’s Prenetics Stops All Bitcoin Purchases, Pivots Money to Wellness Brand Prenetics has stopped buying bitcoin and will focus its capital and strategy entirely on scaling IM8, its growing consumer health brand. дальше »

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KuCoin highlights compliance, security push in 2025 annual review

KuCoin has released its 2025 Annual Review, titled “A Renewed Brand. A Year Built on Trust,” outlining a defining year for the exchange as it sharpened its focus on compliance, security, and long-term platform sustainability. дальше »

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David Beckham-backed Prenetics ends Bitcoin purchases to focus on its consumer health brand

Prenetics' strategic shift to focus on its health brand IM8 may enhance long-term shareholder value and drive significant market growth. The post David Beckham-backed Prenetics ends Bitcoin purchases to focus on its consumer health brand appeared first on Crypto Briefing. дальше »

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KuCoin Releases 2025 Annual Review: A Renewed Brand, a Year Built on Trust

PRNewswire, PRNewswire, 30th December 2025, Chainwire

The post KuCoin Releases 2025 Annual Review: A Renewed Brand, a Year Built on Trust appeared first on CaptainAltcoin.

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NFT Firm Yuga Labs Acquires Creator Platform From Improbable

NFT firms are actively building to recover from the “NFT winter” by pivoting from speculative digital art toward real-world utility, gaming, and brand integration. In [...] дальше »

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Aave DAO votes down brand control plan as altcoin falls by 14% - Explained

Aave [AAVE] is going through a tough time. A proposal to bring the protocol’s brand and intellectual property under DAO control has failed to gain support. Meanwhile, AAVE’s price slid by nearlThe post Aave DAO votes down brand control plan as altcoin falls by 14% - Explained appeared first on AMBCrypto. дальше »

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Aave Community Pushes Back on Brand Control Proposal

Aave “token alignment, phase 1, ownership” proposal failed with record participation turnout as the DAO-Labs debate evolves. The post Aave Community Pushes Back on Brand Control Proposal appeared first on Coinspeaker. дальше »

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Pudgy Penguins Light Up Las Vegas Sphere, NFT Brand Goes Global With Holiday Spectacle

Key Takeaways: The Pudgy Penguins brand has taken over the massive Las Vegas Sphere display, showcasing its IP on one of the world’s most visible digital canvases. What began as The post Pudgy Penguins Light Up Las Vegas Sphere, NFT Brand Goes Global With Holiday Spectacle appeared first on CryptoNinjas. дальше »

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PENGU price bucks Christmas lull as it appears on the Las Vegas sphere

PENGU price bucked the crypto market lull and rallied against the market after the Pudgy Penguins brand made an appearance on the famous Las Vegas Sphere. PENGU price has been on a downtrend since Dec. 10, and is down over… дальше »

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‘Most important tokenholder rights debate’: Aave faces identity crisis

The Aave community has become sharply divided over control of the protocol’s brand and related assets, intensifying an ongoing dispute over the relationship between the DAO and Aave Labs. дальше »

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Aave insiders warn a “hostile” holiday vote could destroy the protocol’s dominance as prices crash

The battle for control of Aave, the $52 billion decentralized lending giant, has escalated from a debate over interface economics into an open civil war regarding governance legitimacy. What began as a dispute over $10 million in annualized swap fees and brand ownership has, in the last 24 hours, mutated into a bitter procedural fight […] The post Aave insiders warn a “hostile” holiday vote could destroy the protocol’s dominance as prices crash appeared first on CryptoSlate. дальше »

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Aave prices are crashing as insiders warn a “hostile” holiday vote could destroy the protocol’s dominance

The battle for control of Aave, the $52 billion decentralized lending giant, has escalated from a debate over interface economics into an open civil war regarding governance legitimacy. What began as a dispute over $10 million in annualized swap fees and brand ownership has, in the last 24 hours, mutated into a bitter procedural fight […] The post Aave prices are crashing as insiders warn a “hostile” holiday vote could destroy the protocol’s dominance appeared first on CryptoSlate. дальше »

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Aave DAO clashes with Aave Labs over CoW Swap fees and control of protocol IP

Aave Labs and the Aave DAO battle over CoW Swap fee flows, with delegates pushing to move all Aave IP, brand and frontend assets under direct tokenholder control. A governance dispute has emerged within the Aave protocol ecosystem, pitting the… дальше »

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BLIFE Protocol Merges With Portal to Strengthen Bitcoin’s Role in Web3 Gaming

BLIFE Protocol is officially merged with Portal and formed a new entity under the brand Portal to strengthen the Web3 gaming and interoperability sector. дальше »

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Aave governance rift over brand control sends token sliding

Domains, social media accounts and other key access points should be controlled by the Aave DAO, BGD Labs' Ernesto Boado says. Aave's founder clapped back дальше »

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Aave governance vote sparks backlash over rushed escalation

Critics say the decision to fast-track a brand ownership vote exposed weaknesses in how one of DeFi’s largest DAOs handles governance process. дальше »

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Aave slides as community debates over who controls the brand

A dispute over who controls Aave’s brand and online assets has moved to a vote, sending the token sharply lower. дальше »

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SaucerSwap Unveils Redesigned Platform and New Brand Identity for Hedera DeFi

Fernandina Beach, USA/Florida, 17th December 2025, Chainwire дальше »

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Aave Governance Conflict Widens Over $10 Million Revenue Dispute

Aave DAO members argue the interface change was made without approval and amounts to a quiet privatization of DAO-funded brand value. The post Aave Governance Conflict Widens Over $10 Million Revenue Dispute appeared first on BeInCrypto. дальше »

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Gate Releases November 2025 Transparency Report, Achieving New Milestones Across Core Business Lines as Its Full-Stack Web3 Ecosystem Accelerates

In November 2025, Gate, one of the global leaders in digital asset trading, released its latest Transparency Report, providing a comprehensive overview of monthly operations across trading performance, ecosystem growth, security and compliance, institutional services, and global brand activities. дальше »

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Future with U: Phemex celebrates its 6th anniversary with 66% user growth and shared vision

Phemex, a user-first crypto exchange, celebrates its 6th anniversary with the campaign theme “Future With U”. The milestone follows a defining year of transformation—from a full-scale rebrand to record-breaking user growth and strengthened platform security—symbolizing Phemex’s evolution into a forward-looking, resilient, and human-centered brand. дальше »

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Future With U: Phemex Celebrates Its 6th Anniversary With 66% User Growth And Shared Vision

Phemex, a user-first crypto exchange, celebrates its 6th anniversary with the campaign theme “Future With U”. The milestone follows a defining year of transformation—from a full-scale rebrand to record-breaking user growth and strengthened platform security—symbolizing Phemex’s evolution into a forward-looking, resilient, and human-centered brand. дальше »

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