On New Year’s Eve, Elon Musk struck again.

The billionaire entrepreneur and frequent social media provocateur once again shook up the cryptocurrency market, changing his X (formerly Twitter) profile name to “Kekius Maximus” and swapping his avatar to an armored depiction of Pepe the Frog.

His shout-out to Pepe, a beloved figure in meme culture, sent shockwaves through the memecoin market. Overnight, Musk’s tweet achieved:

With a simple profile picture, Musk demonstrated that he remains the lord of the memes, from Doge to Pepe the Frog and now Kekius Maximus.

Musk’s profile update triggered the birth and meteoric rise of Kekius Maximus (KEKIUS), a meme token inspired by his new persona. 

KEKIUS saw a staggering 1,200% price increase and a trading volume of over $5M in just 24 hours. 

Meanwhile, Pepe Coin (PEPE), another token tied to the iconic frog meme, experienced its own spike, up 3.4% in the past week.

Pepe the Frog, originally created by artist Matt Furie, has transcended its roots in internet meme culture to become a symbol of the ever-evolving relationship between digital culture and financial markets. 

Musk remains eager to engage with this imagery, highlighting the power of meme culture on the crypto market.

Just a few moves – like changing a profile pic – show how meme culture can shape real-world economic phenomena. 

Musk’s actions underscore the power of celebrity endorsements and social media in influencing investor behavior and market sentiment.

For Elon Musk, there’s always one big question: what’s next?

His changing his name to Kekius Maximus shows the appeal of frog-themed meme coins. $PEPE boosted on the back of Musk’s tweets, while $PEPU – Pepe Unchained – experienced an increase in trading immediately afterwards, with trading volume up 16%.

Elon Musk’s playful engagement with meme culture continues to blur the lines between humor and finance and sets the stage for other meme coins to make big moves.

Wall Street Pepe, $WEPE, looks set to continue the winning streak for frog-themed memes. The ongoing presale, expected to conclude sometime in early 2025, has already raised over $38M.

A $1,000 investment into $PEPE in early March 2024 would have returned nearly $2.2K by the end of the year. That’s a potential gain of 119.4% in nine months. 

No investment is a sure thing; be sure to do your own research and don’t take anyone’s word for it — even Elon Musk’s.

But it’s worth asking: is $WEPE positioned to be the next big green winner?

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