On November 13, 2021, Lilly Finance will join community-driven crypto leaders, Saitama, to launch Lilly, a token named after the company’s now-12-year-old brand ambassador: Lillian Bay. The launch represents a major mission milestone for Lilly Finance’s parent company Lillian Bay Medical, which is founded to solve problems, expand access, and accelerate advances in medical technology.

Lilly founder Brad Beatty believes that the future of health and wealth are one—and he’s passionate about making it brighter. “Lilly Finance will not only help the world via real use cases in the medical technology field,” he explains. “Our funding and research will provide solutions to humanity for years to come. We also have a portion of the burn in the token going directly to Children’s Charity wallets.”  

Beatty’s passion is personal: His daughter Lillian Bay was born on November 11, 2009 with a rare disorder known as cystic hygroma. A UPS driver on the small island village of Boca Grande, FL at the time, Beatty was devastated to learn that she would need multiple surgeries in order to survive. But the Boca community rallied fast behind the family to “make miracles happen.” Lilly received the life-saving treatments she needed from the excellent care team at John Hopkins All Children’s hospital in St. Petersburg, FL. 

Today, Lilly is a strong, artistic, and passionate pre-teen who stands as a role model to other children and their families dealing with similar struggles. Her story has been the subject of two published books and has also helped other children connect with top surgeons and find the right treatments. “Lilly” has become synonymous with possibility. 

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