Kraft Heinz reportedly no longer believes its iconic coffee brand Maxwell House is ‘Good to the last drop’ (as the brand’s slogan says). According to CNBC, the food giant could sell Maxwell House among other assets.

Per the business channel, investment bank Credit Suisse has been tasked with reviewing the options that exist for the Maxwell House coffee business and this could include divesting. Sources told CNBC that Maxwell House could bring in $3 billion or more. The major shareholders in Kraft Heinz are 3G Capital and the Warren Buffett-led Berkshire Hathaway. The two own over 50% of Kraft Heinz’s

The post Kraft Heinz Weighs Radical Sale of 127-Year Old Coffee Brand after $16 Billion Stock Wipeout appeared first on CCN

162 +