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The tables have turned.

As Bitcoin gets special attention from the publicly traded companies, the banking giant's views are also changing about the leading digital asset.

According to JPMorgan, Jack Dorsey’s Payment company Square investing $50 million investment in Bitcoin is a “strong vote of confidence for the future of bitcoin.”

What started with MicroStrategy, the first publicly-traded company to put $475 million worth of Bitcoin in its Treasury, has gained strength with Square’s 1% bitcoin allocation. Yesterday, $10 billion asset manager Stone Ridge also announced that it had made BTC its primary treasury reserve asset.

Notice that Stone Ridge put ~1% in BTC. And so did Square. The “1%” meme is catching on. https://t.co/PcjpTDipQn

— Qiao Wang (@QwQiao) October 13, 2020

According to the bank’s strategists, including Nikolaos Panigirtzoglou, this signals that Square sees a “lot of potential” for the cryptocurrency as an asset.

Not only it expects Square to make more BTC purchases in the future, but it also expects other payments companies to follow in its footsteps or risk being left out of a growing segment.

Square already has a deeper connection with Bitcoin; it allows people to buy the digital asset and even actively participates in its development through a special division of Square Crypto. Not to mention, its CEO is a vocal Bitcoin proponent who sees BTC becoming a currency of the internet.

JPMorgan also noted that millennials have been using Cash App to buy BTC; this demand, along with the purchases made by companies like MicroStrategy, indicates the demand for Bitcoin surpassed its supply at a greater level in Q3 than in Q2.

Amidst this source of corporate demand, Bitcoin's price is trading around $11,400, down from above $11,700 it reached yesterday.

While BTC has made a good head start this month, JPMorgan only sees a “modest headwind” for Bitcoin in the short term based on its intrinsic value. Although a drop in September eliminated much of the “froth,” it remains 13% higher than the intrinsic value estimate.

Futures show that “there still appears to be an overhang of net long positions.” Meanwhile, options contracts volume is rising, which strategists said is likely that retail traffic is driving this surge.

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The post JPMorgan: 'Modest Headwind' for Bitcoin Price But Corporate Demand a Strong Vote of Confidence for its Future first appeared on BitcoinExchangeGuide.

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