Let’s start with the basics. Your company is engaged in marketing and incubating new Web3 projects. Tell us in more detail how you launch and scale projects in such a complex market as the Web3 market, where transparency and reliability are at the forefront.

The one common denominator in everything we do is community. We’re in our 7th year of incubating projects in this industry and this has been our priority from the very beginning. We believe: Influencers, KOLs, PR, ambassador programs, social media, and even exchanges, are all to build strong, loyal, and passionate communities where everyone works together to benefit each other as much as possible. 

At LDA we’ve taken a very different approach than most firms/agencies. We don’t do outreach, and we only accept 1-2% of projects that apply to join our incubation portfolio. In 2021 we politely rejected almost 200 projects. We only work with projects we truly believe have a chance of changing the industry.

Some of these include Polygon for over 4 years, QuickSwap for 3 years, Dogechain for 1.5 years, and Persistence  which we helped launch and worked with for 2-3 years.  We still support Persistence, but no longer work directly with them. You can find more about the other and current projects on our website Lunardigitalassets.io  There’s also information there regarding how to get in touch with us if you’re interested in having us represent you.

A very important part of working in this industry is managing finances. You have to be conservative during a bull run and make sure you have enough runway to survive a multi-year bear market. This is my third bear market, so it’s nothing new to me. Actually, LDA has thrived in the bear market.

We incubated and helped launch Dogechain, which was one of the biggest launches of the bear market valued at over $4 bil FDV peak, before the community burned 80% of supply, the largest burn in history of over $2 bil US value of tokens. If you’re a good company and you only work on projects you believe in and represent everyone well, the bear market becomes much more manageable. 

Find a way to survive!  The grass is very green on the other side when we all get through this crypto winter. In the last bear market of 2018, I took no pay from the company for 6 months, then half pay for another 6 months to be able to pay our team. That sacrifice helped us build a stronger and even more loyal team.

We have all followed each other to hell and back in order to continue our mission of global decentralization. You can use equity as an incentive also… Be frugal, be ready, and be willing to sacrifice because the real money is made in the bull market. 

Gosh, I have always enjoyed speaking in public since I was a young child. Some of my childhood teachers liked it, but many didn’t. (laughs) I guess once you find a way to make speaking a part of your job, it all naturally works itself out. 

With “All Roads Lead to Polygon” and other spaces, we try to have a very open discussion, with some planning, but also very free flowing and natural. We do what we can to cover current relevant topics while digging deep into areas of the industry.

We usually have one main topic like gaming, DeFi, capturing TVL, regulations, community, NFTs etc… and then invite the industry’s leads in terms of other CEOs, Devs, Celebrities, and Media figure-heads to share their knowledge and openly discuss their opinion on any given topic.

I’ve always been told I should make YouTube videos and I would have loved to have done that for a living in another life.  But, running LDA, being Co-Founder of QuickSwap, etc… is too demanding for me to do content creation full time.  So, hosting Twitter Spaces and sometimes speaking as a guest a few times a week is perfect for me.

I’m able to do what I love, which is learning from the community and teaching fellow enthusiasts all together through open and broad discussions.

Sure. LDA does marketing for and helped incubate both Polygon and QuickSwap, so there is a lot of common ground.  We pair nicely, respect one another, and work together incredibly well like any great team does…

1. Our community focus. Total team + advisors only received 3.75% of the total supply. The rest was reserved to give to the community through liquidity mining. The team also raised no funds, even though we were offered over $20mil from different VCs and Exchange venture groups.  A few of these offers were from some of the top exchanges. 

2. QuickSwap’s DragonFi Ecosystem has V2, V3, Perps, Concentrated liquidity management, a gaming hub, a Polygon ecosystem mobile application in development, and multiple other protocols being built which we haven’t announced yet. QuickSwap has hundreds, maybe even thousands of projects now building on top with integrations.

Sure. It’s actually mostly simple… It’s GMX, but for Polygon, with some added improvements and features. GMX is one of the best product-market-fits in the industry right now and we knew Polygon needed this to continue to dominate in DeFi. QuickSwap V3, QuickPerps, and Gamma liquidity management protocols are #1, #2, and #3 respectively per DeFillama TVL stats on Polygon ZKEVM. We believe Polygon ZKEVM is 1-2 years ahead of all other rollups technologies.

So, naturally, we want to stay at the top of that chain as it continues to develop and the ecosystem grows. Rumors are that Polygon will have a massive 10s or 100’s of millions airdroping for ZKEVM with their new POL token migration to Polygon 2.0. We think it’s the best bet in the industry so we’re going in big on it for the time being!

I can neither confirm nor deny these allegations!  We do have several former and current competitive fighters, along with heavy lifters, who work internally with us…!  If videos of that were to leak that would make for some great Youtube, Twitter, and Tik Tok content! I wonder what Elon and Zuk would think?! (laughs)

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