If you can’t help but roll your eyes when you hear the word ‘influencer’ then trust me, you’re not alone. Earlier this year, one of the biggest social media influencers in the world told his colleagues to get a real job.

So, does this mean the end is nigh for influencer marketing? While the platform is cluttered with posts promoting gummy bear-shaped vitamins, teeth-whitening products, and laxative tea, Instagram is also home to authentic influencer accounts that pique the interests of a massive array of audiences. From mainstream travel, lifestyle, and fashion influencers, to those that cater to niche interests such…

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