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2018-6-20 00:43 |
Digital giant IBM introduces a blockchain-based pilot for tracking digital media transactions to provide transparency and cut costs in the advertising industry
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2018-6-20 00:43 |
Digital giant IBM introduces a blockchain-based pilot for tracking digital media transactions to provide transparency and cut costs in the advertising industry
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IBM iX – Big Blue’s digital strategy arm – and ad software provider Mediaocean are teaming up to form a blockchain consortium aimed to solve some of the biggest issues in the advertising world.
2018-6-20 22:23 | |
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The Digital Future Council made its public debut on June 18, 2018, at the 2018 Cannes Lions International Festival of Creativity. With founding members from such organizations as IBM, Vice, CNN, Lego and Warner Bros.
2018-6-20 21:56 | |
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IBM iX and ad software provider Mediaocean are forming a blockchain consortium aimed to solve some of the biggest issues in advertising.
2018-6-20 18:16 | |
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