A Swiss loyalty token protocol, qiibee, has just announced their partnership with the software company HTS, Hospitality Total Solution. The qiibee is a company that has been able to help different brands that are based around the world the ability to run their loyalty programs effectively on the blockchain technology.

According to the CEO of HTS and the General Manager of DACH region, Markus Imfeld, the company ensures that there is long-lasting enthusiasm with their customers and create trust and loyalty between the different brands and customers, all this is made possible thanks to the intelligence backed in the company and the ability to offer an individualized customer experience.

He goes on to state that they strongly believe in the protocol that is placed in qiibee, one that allows the different users on their platform the ability to store and even exchange the loyalty tokens has been able to provide their customers with the needed freedom of choice. Accordingly, it has been able to allow the different brands to provide their customers with a more meaningful experience.

The partnership between qiibee and HTS is very strategic, as it will allow qiibee the ability to harness the power that exists in the HTS’s relationships and with some of the renowned companies in the region within the hospitality industry. The global network of HTS consists of about 30 strategic partners and around 550 customers who are across the 20 countries.

Imfeld continued to say that the face of technology is ever-changing, and being a software developing company it is important that they ensure that they are at the forefront of the change that is taking place. It is also important that they are at the forefront of embracing the new technology within the market, this is the likes of blockchain technology.

Thus, for them to partner with a company like qiibee, who has been able to gain extensive knowledge within the loyalty sector, will ensure that the companies customers will still remain to be their priority.

Gabriele Giancola who is the co-founder and the CEO of qiibee, said that the company has gone ahead to innovate the loyalty sector, this is by ensuring they are enhancing the offerings for the brands and consumers with the use of the blockchain technology.

For the brands that are within the market, there are a few challenges such as low redemption and engagement costs, high costs in acquiring customers, the operational risks, and several other factors tend to impede successful customer engagement. When we look at the customers with the low usability of the points, some fragmentation taking place in the loyalty market, lock-in effect, the lack of having real value in the collected points making it demotivating to be active in the loyalty programs.

Thus, with the qiibee loyalty ecosystem will greatly benefit both the consumers in the market together with the brands, this is by ensuring they are able to offer choice, flexibility and real value.

The qiibee company goes ahead to state that they are looking forward to the partnership with HTS, as they see the potential in effectively utilizing the blockchain technology to benefit both the consumers and the brands within the ecosystem.

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