The innovative new product is designed to bring big data and leisure experiences together with famous pro snowboarders, using the blockchain technology.

The new platform is called Hooch and is the first hospitality designed blockchain application. The new app runs on a subscription basis for handling real-time experiences, rewards, products and services. Hooch plans on embedding the TAP Coin Wallet into the members apps, going into the public launch as well as release a decentralized TAP Utility Coin.

“TAP Coin is designed with brands and hospitality companies in mind. It’s more than a utility token. TAP Coin is your ticket to the best in restaurants, bars, and nightlife culture around the world. Additionally, we believe our approach to data is incredibly innovative and will change the how data is bought and sold. It’s really the first time that consumers have been able to monetize their data,” HOOCH CEO Lin Dai said.

The company also has attracted several celebrities to help show love for the project, even Shaun White (world famous snowboarder) and billionaire investor Len Blavatnik have joined. Other’s include Rosario Dawson, among other major big names like Chris Burch, Stefao Rosso, Steve Cooper, Noriel Roubini, Grammy winner Maxwell, Baron Davis of the NBA and a biglist of several others. To get all the information you need, head to the Telegram channel and check out Hooch’s white paper on their website.

There is a short answer to why TAP Coin has attracted so many big names from around the world.

Users can gain TAP Tokens with credit car purchases that can be redeemed for food & drink or personal accommodation. There are also said to be expensive VIP packages for over 100,000 of the best restaurants and hotels around the world.

Users can get their tokens by buying them or earning them through sharing their purchase data. The tokens are then said to be used for buying tangible goods or food & drink at some of the best restaurants. As an alternative, they can also be gifted to anyone the owners deem fit.

They will also get rewarded for using their credit cards to make purchases at partner venues, receive pre-negotiated perks and discounts for making purchases in the hospitality sector. As a bonus, coins can be used to purchase goods or services that fiat money can’t buy, like the VIP experiences with Grammy-nominated producers and artists. Examples of purchases can be used to run trustless rewards for food, drinks, travel and accommodations as well as ticket required experiences.

While all this happens, bigger brands get incentives for participating in the TAP Coin experience:

TAP is backed by the blockchain. Data that passes through the system is encrypted through a secure blockchain with personal identifiable info taken away. At the same time, permission is given through the smart contracts to each brand. Brands can gain access to data by paying consumers in TAP Coins.

HOOCH’ coin will start with about 200,000 users, with the number being said to grow at an incredible rate, backed by TAP crypto utility token, along with the completely specialized. It is believed that TAP Coin will sweep the globe by the first quarter of 2020 with more than 20 million users worldwide.

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