I have had the opportunity to work with numerous businesses on their analytics strategy. One of the most common questions I receive is “what are the right success metrics to measure?” If you build or market products, you’ve likely asked yourself this question as well.

  The vagueness of “big data” has reached a point that many companies are simply collecting without acting. Measurement is a hot topic but could turn into a hot mess, if not done correctly.    Without understanding what the metrics that actually matter to your business and your customers, you may as well not be collecting anything…

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