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Word is circulating that Google is gearing up to alter its advertising policy, allowing the promotion of Cryptocurrency Coin Trusts starting today, January 29, 2024. The decision is poised to have a significant impact on the crypto market, especially Bitcoin exchange-traded funds (ETFs), as Google handles a staggering 100,000 searches per second.

This update comes hot on the heels of the recent approval of 11 spot Bitcoin ETFs by the US Securities and Exchange Commission (SEC).

Google will implement a policy revision, permitting the advertising of Cryptocurrency Coin Trusts by advertisers targeting the US market. To be eligible, these products must meet specific requirements and undergo certification by Google. The policy, with global applicability, comes with strict enforcement; violators will receive a warning at least 7 days before any potential account suspension, offering a grace period for compliance.

This policy update brings much-needed clarity to the promotion of financial products, such as Bitcoin ETFs, enabling trading in trusts holding pools of digital currency. The move aligns with the SEC’s recent approval of spot Bitcoin ETFs, presenting an exciting opportunity for investors, institutional and retail alike, to engage in this evolving market.

While the policy shift has a global reach, advertisers are expected to adhere to local laws in the regions they target. This ensures that the promotion of Cryptocurrency Coin Trusts remains in compliance with the regulatory frameworks of different countries. The emphasis on local compliance reflects Google’s commitment to responsible advertising practices within the dynamic and often complex landscape of cryptocurrency.

As the crypto community eagerly anticipates the potential exposure and influx of investors, the update positions spot Bitcoin ETFs as a more accessible option for the general public, aligning with regulations under the Securities Act of 1933. Google’s move to include cryptocurrency in its advertising spectrum could mark a pivotal moment in the industry’s journey toward mainstream acceptance.

This significant development, driven by Google’s high search traffic and the SEC’s recent approvals, opens new avenues for the crypto market, making Bitcoin and crypto-related products more visible and accessible to a broader audience.

The impact of this policy change will undoubtedly unfold in the coming weeks, reshaping the dynamics of the cryptocurrency advertising landscape.

The post Google set to allow crypto Ads starting today appeared first on Invezz

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