Google Analytics can’t tell you everything about your customers’ behavior

2019-9-23 17:00

During numerous conversations I’ve had with great journalists, publishers, and content professionals, I’ve found on the whole they don’t really like wasting too much time with numbers, let alone spend hours digging through content performance data.

Having access to dashboards and reports they can easily understand in just one glance, though? Well, that’s a whole different story. If you too are working with content, you already know how challenging it is to make sense of your readers’ behavior and measure results. The market is filled with various content and web analytics solutions that promise to provide relevant data to you…

This story continues at The Next Web

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Apple TV+ launches on November 1 for $4.99/month

Apple has announced that it will begin streaming some of its original content for Apple TV+ starting November 1 for $4. 99/month. The company took to the keynote to preview Jason Mamoa-starrer See, which joins For All Mankind, Dickinson, The Morning Show, among other shows available exclusively as part of the tech giant’s roster of original programming for its video streaming service.

2019-9-10 20:28


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Offliner lets you enjoy your favorite content off the grid, and it’s only $30 today

The web is great, but since it can’t always be trusted to be there exactly when you need it, being able to just download and save online content so you can consume it anytime is a huge plus. Right now, Offliner Pro can give you that backup -- and a lifetime subscription is available right now at almost 80 percent off its regular price, just $29.99 from TNW Deals.

2019-9-4 15:00


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LGBTQ+ creators file lawsuit against YouTube for discrimination

A group of LGBTQ+ YouTubers this week filed a federal lawsuit against Google, claiming the site has engaged in discriminatory practices that deliberately suppress their ability to make money. Part of the problem is that YouTube has kept its algorithms so mysterious, there’s no way to know if it’s deliberately discriminating against any particular group, or if it’s just an offshoot of its recurring problems with ad revenue According to the vid creators, both YouTube‘s algorithms and human reviewers single out content with words like “gay,” “lesbian,” etc, and put it behind an age-restriction gate.

2019-8-15 21:02


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Facebook open-sources APIs to help fight child exploitation and terrorist propaganda

Facebook today announced it’s open-sourcing two technologies that help it curb the spread of problematic content like child exploitation, terrorist propaganda, or graphic violence online. These technologies aid the social network in detecting identical and nearly identical photos and video in order to weed out content that’s been flagged as being in violation of its policies.

2019-8-2 08:50


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‘YouTubers’ author Chris Stokel-Walker on how to fix the world’s biggest video platform

Over the past couple of years, YouTube’s been in hot water over a myriad of issues that would give any CEO sleepless nights. The list of offenses includes failing to police problematic videos appearing on its platform, toxic comments that have pushed it to disable the feature for some content, and troubling recommendations delivered to unwitting users, including children.

2019-7-23 18:21


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Apple files patent for mixed reality headset that can track your facial expressions

Apple has filed a new patent for a mixed reality headset that could feature an array of sensors to track the eyes, gestures and even facial expressions of its users. Titled “Display System Having Sensors,” the patent filing — first reported by Variety — shows that the company intends to combine these inputs for a system “that provides 3D virtual views of a user’s environment augmented with virtual content.

2019-7-23 12:36


Instagram is hiding likes in 6 more countries so you can post like no one’s watching

In an effort to remove the pressure of posting content, Instagram is doubling down on its experiment to hide certain social media metrics in select regions. In an announcement on Twitter, the company said it is running a test that “hides the total number of likes and video views for some people” in Australia, Brazil, Canada, Ireland, Italy, Japan, and New Zealand.

2019-7-18 10:53


6 foolproof content creation tips to boost your marketing strategy

Buzzwords like ‘content marketing’, ‘content creation strategy’, and ‘content is king’ mean a lot more to businesses today than they did a few years ago. In the modern, fast-paced, and highly competitive corporate stratosphere, content marketing has become more than just a technique to gain a competitive edge – it’s become a necessity.

2019-7-12 14:00


Mark Zuckerberg’s ‘new rules’ for the internet happen to benefit Facebook

Facebook has recently outlined how it intends to clean up its content, making much of the fact that it has expunged 3.3 billion fake profiles in the last six months. After 18 months of mounting criticism, culminating in Senator Elizabeth Warren’s promise to break up so-called Big Tech – she is now a leading contender to become the Democratic presidential nominee – can we take Mark Zuckerberg’s promise that this is only the start at face value?  To put it another way, can we trust the person whose stewardship of one of the world’s most powerful companies over the past… This story continues at The Next Web

2019-7-10 14:00


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It doesn’t matter ‘who’ hacked your business

China. North Korea. Russia. Iran. Why does it matter to your security posture if any of these countries are behind the latest cybersecurity attack?  In most cases, it doesn’t, and as a business leader, it probably shouldn’t matter to you.

A-Z guide to launching your digital product

The fact is, your digital product launch strategy should be a core part of your original product design and development plan. That’s partly why the legendary Seth Godin said “you can no longer say marketing is what I do at the end.

Why Elon Musk is wrong about LiDAR technology

Earlier this year, at one of Tesla’s events, the company’s famous founder, Elon Musk proclaimed that, “LiDAR is a fool’s errand,” and “Anyone relying on LiDAR is doomed. Doomed. ” We’re all big fans of Elon at my company and we’ve even named one of our conference rooms Falcon 9, after the reusable SpaceX rocket that impressed the world by landing vertically following separation.

Why startup founders should open up about their mental health

The money comes fast in the startup world, the fall may be equally swift. Sometimes the struggle is too much to handle. Colin Kroll (co-founder of Vine), Austen Heinz (founder of Cambrian Genomics), Jody Sherman (Ecomum entrepreneur) all led successful businesses.

Why the insurance tech industry needs to lead the way on privacy

Technology is woven into every aspect of our lives, from the fitness data on our Apple Watches to the automatic brake sensors in our cars. As a result, there are massive amounts of readily-available data that have intensified debates around data privacy and protection.