Michael Saylor’s latest message is blunt and direct: “Go Bitcoin today — the money won’t fix itself.” He’s pressing an idea he has pushed for years — that holding Bitcoin is a deliberate choice against the slow decline of fiat money — and his firm’s actions back up the words. Bitcoin sits below Saylor’s firm’s average purchase price, yet buying has continued.

According to reports, Strategy now holds 714,644 BTC. The average cost of that stash is listed at $76,056 per coin. Recent filings show another 1,142 BTC was bought this month at about $78,815 each, a purchase that amounted to roughly $90 million.

At today’s trading levels near $68,000, the position shows an estimated unrealized loss of close to $6 billion, while the reported book value of holdings tops $54 billion after nearly six years of steady accumulation.

Go bitcoin today. The money won’t fix itself.

— Michael Saylor (@saylor) February 13, 2026

Public companies together are reported to hold about 1.13 million BTC, and Strategy makes up almost two-thirds of that total.

Reports note that close to 200 public firms hold some Bitcoin, though most of the new buying in January was concentrated in a very small group. One company leads the herd by a large margin.

Saylor’s message isn’t just rhetoric. Reports have disclosed that Strategy follows a long-range plan that includes a seven-year road map disclosed in its Q4 2025 filings, which aims to raise Bitcoin per share by 2032 based on various yield scenarios.

The firm’s playbook is simple: buy on dips and avoid selling. The mantra is repeated: buy Bitcoin and do not sell.

That posture has consequences. Some see it as a show of commitment that can encourage other firms and big investors to act similarly.

Others view the heavy concentration of corporate exposure as a source of market fragility — if Strategy were to change course unexpectedly, prices could shift fast. Liquidity matters. That risk is understated when the focus is only on conviction.

Reports say the firm’s buying has been so large that it dominated corporate additions in January, accounting for more than 90% of net new corporate Bitcoin purchases that month.

That level of dominance brings scrutiny. Questions have been raised about governance, balance sheet risk, and what long-term holding means for shareholders who expect stable returns. Some critics argue that a company piling into a volatile asset creates a mismatch with traditional corporate responsibilities.

At the same time, supporters argue that patient ownership of Bitcoin can protect against long-term currency erosion. This is the case Saylor makes: losses on paper are temporary if the thesis holds, and time is an ally for those convinced of Bitcoin’s store-of-value case.

Featured image from Unsplash, chart from TradingView

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