Gemini Runs Full-Page Ad In The NYT About What The Crypto Revolution Needs To Succeed

The popular cryptocurrency exchange Gemini ran a full-page ad in the New York Times explaining what the crypto revolution needs if it wants to succeed. The article claims that the crypto space must adopt certain standards and regulations to protect investors as well as their funds.

At the moment, there are taxi tops, bus stops and other points that are displaying the message “The Revolution Needs Rules.” Clearly, virtual currencies need rules if they want to grow. Users and investors require protections against malicious participants, attacks and fraudulent activities.

On the matter, Chris Roan, Head of Marketing at Gemini, commented:

“We believe that investors coming into cryptocurrency deserve the exact same protections as investors in more traditional markets, adhering to the same standards, practices, regulations and compliance protocols.”

This is why Gemini is working in this direction. In a recent email that Gemini sent to BitcoinExchangeGuide, the cryptocurrency exchange explains that it is necessary to establish thoughtful regulation that promotes positive and fair outcomes for all.

This is why back in 2014, the company testified at the New York Department of Financial Services (NYDFS) Virtual Currency Hearings, allowing for a dialogue between regulatory agencies and the crypto community. Now, Gemini operates in a regulatory environment that fosters consumer protection.

Gemini commented that their policy was to ‘ask for permission, not forgiveness.’ Although the company started to build Gemini back in 2014, they started their operations once they were fully compliant.

To provide the best security to users, the company focuses on protecting users’ assets rather than improving and enhancing profits. Cryptocurrency exchanges have usually been affected by hacks and attacks. Users lost several millions of dollars due to these situations. Gemini is deeply committed to employing cybersecurity best practices with the intention to protect users’ funds and the integrity of the platform.

One of the last things that the exchange said is that they want to reach more users and individuals around the world. This is why they have already created the Gemini Dollar (USD) allowing people from all over the world to reduce friction and costs of cross-border payments.

As the exchange explains, their four pillars are Product, Security, Licensing and Compliance and they will not be compromising any of these areas. This is just the beginning, but a lot of work remains ahead.

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