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On-chain data from CryptoQuant shows GameStop has deposited its entire Bitcoin stack into Coinbase Prime, a potential sign of selling.

In a new post on X, on-chain analytics firm CryptoQuant has revealed how GameStop just moved all its Bitcoin holdings to Coinbase Prime, the institutional prime brokerage wing of cryptocurrency exchange Coinbase. GameStop is an American videogame retailer that’s considered the largest chain of its kind in the world. In recent years, the company has seen a decline as physical gaming stores have increasingly lost relevance in the digital era.

In 2025, the struggling retailer diversified by adopting a Bitcoin treasury reserve, following in the footsteps of other firms like Strategy. As the chart below, shared by CryptoQuant, shows, the company bought 4,710 BTC between May 14th and 23rd. These purchases involved an average buying price of $107,900 per token, costing GameStop a total of $504 million.

It’s also visible in the graph that the company has cleared out all of its wallets recently, with its total holdings dropping to zero. GameStop has made these moves as the asset has gone through a bearish turn since October.

As this other chart showcases, the firm’s reserve was trading a notable amount below its investment value before the outflows occurred.

According to CryptoQuant, the transfer of GameStop’s holdings to Coinbase Prime could be a sign that the retailer is preparing to sell, a move that would lock in losses of around $76 million at current prices.

The potential sale of GameStop’s Bitcoin reserve has come alongside a significant number of store closures. According to a blog that compiles data using the retailer’s online store locator, 470 stores have so far either been confirmed to be closing or closed this January.

Back in 2021, GameStop was the highlight of a “meme stock” frenzy, in which its share price saw a 1,500% spike alongside a short squeeze over the course of two weeks.

Later in that year, the company decided to take a gamble on a non-fungible token (NFT) marketplace, attempting to ride the NFT craze of the period. Its platform hit the market in 2022, but it wasn’t long before GameStop started winding it down, and ultimately shuttered its doors in early 2024.

If the latest Bitcoin transactions represent sales, then it would mean that GameStop’s BTC treasury initiative has met a similar end as its NFT venture.

Bitcoin has returned to the $89,100 mark following this week’s pullback.

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