UUNIO wants its service to threaten the likes of YouTube, where it claims some content creators are barely given $500 even if they amass a million views.
Copyright infringement is also an issue, with fledgling entertainers all too often finding their work has been ripped off by other accounts.
But perhaps most interesting is UUNIO’s plan to challenge other blockchain platforms which pay people to post online – and Steemit is one of the networks firmly in the company’s sights.
The company says this has left smaller content creators struggling to earn decent compensation unless their work is recognized by a “whale” – someone with significant Steem Power.
To compound the problem, Steemit only pays out rewards for the first seven days that a post is live, meaning creators of evergreen viral content could potentially miss out on years of earnings.

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