Figure Markets is one of the leaders in blockchain-powered capital markets and decentralized finance.  Today, they announced the launch of their $25,000 USDC Democratized Prime Sweepstakes, a limited-time campaign designed to introduce and reward U.S. retail investors exploring innovative yield-earning strategies on their Democratized Prime decentralized lending marketplace.

The sweepstakes will run from January 20, 2026, through February 20, 2026, offering participants a chance to win by engaging with one of DeFi’s most compelling lending products.

Figure Markets is at the forefront of democratizing finance through blockchain technology, combining advanced lending markets, decentralized custody, and transparent on-chain capital allocation. The platform powers a suite of digital finance products that connect lenders and borrowers with institutional-grade efficiency and crypto transparency, eliminating traditional intermediaries and opening access to previously exclusive yield opportunities.

Democratized Prime is Figure Markets’ decentralized lending marketplace that lets investors lend digital assets like USDC and crypto into real-time lending pools and earn competitive yields backed by fully collateralized loan agreements. 

Through a transparent Dutch auction process, lenders set yield targets and get matched to borrowers seeking liquidity, earning returns each hour. This system offers retail users access to institutional-grade yield strategies and competitive returns, often higher than traditional bank products, with full on-chain auditability.

Democratized Prime opens the door for everyday investors to tap into the same lending opportunities and returns once reserved for large capital allocators. It’s about leveling the playing field while educating participants on how transparent, blockchain-native markets can deliver real value.

Sweepstakes Details & Prizes

For example, $10,000 deposited into a lending pool and held for the required 25 days earns 10,000 entries toward the prize draws, but withdrawing early forfeits those entries entirely. Official Rules here.

Participation is simple: U.S. users can get started by submitting an offer to lend into a Democratized Prime pool, and can begin to earn sweepstakes entries as soon as their offer is matched, while their assets work to generate yield. To receive any award from this sweepstakes, users must have an approved Figure Markets account. Full terms and mechanics are available on the Figure Markets sweepstakes page.

Figure Markets is pioneering decentralized finance by merging institutional-grade capital markets with blockchain scalability and transparency. With offerings that span decentralized custody solutions, advanced lending marketplaces, and real-world asset-backed yield products, the company’s mission is to democratize access to sophisticated financial tools. The Figure Markets brand is owned and operated by Figure Markets Holdings, Inc., which is a wholly owned subsidiary of Figure Technology Solutions, Inc. Check them out here.

The post Figure Markets Unveils $25,000 USDC “Democratized Prime” Sweepstakes to Introduce Retail Investors on Next-Gen Yield Opportunities appeared first on BeInCrypto.

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