Exchange using AI and Blockchain to tackle the $ 19 billion Ad fraud problem

2018-7-2 20:23

An ad exchange network is combining an artificial intelligence (AI) system with blockchain technology to tackle eye-watering levels of fraud in the industry and stop consumers from being bombarded with irrelevant ads at inappropriate times.
It is estimated that this form of ad fraud will see businesses lose $19 billion in 2018 – representing 9 percent of the total spending on digital advertising for the year.
The technology, named “Nikola”, enables consumers to receive NOIZ tokens when they interact with an ad.
Chat with an ad, earn rewards, exchange for a discount, and in doing so, contribute to making the world a better place.
Andy Ann, NOIZ’s founder, told Cointelegraph: “It is high time that the ad exchange network evolves in this digital era.

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fraud exchange billion blockchain tackle estimated representing

Источник: bitcoints.com

fraud exchange → Результатов: 16


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U.K. Banks Warned to Be Careful With Cryptocurrencies

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2018-6-29 18:17


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Coinbase: Over 100 Pages of SEC Complaints Reveal Fraud Allegations

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2018-6-25 21:00


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Coinbase Fraud Accusations Could Set Coinbase Domination Plans Back

Coinbase want to become the worlds biggest and best cryptocurrency exchange. This is hardly surprising as I am sure every cryptocurrency exchange would want to achieve that accolade. Either way, we are seeing reports today that discuss how Coinbase has had a number of complaints filed against it in the United States, complaints that now looking to be engaging the involvement of the US Securities and Exchange Commission (SEC).

2018-6-22 18:00


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2018-6-12 05:26


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