Europe’s highest court, the CJEU, has ruled that pre-checked cookie consent boxes do not provide the necessary legal consent needed for websites — TechCrunch reports. Basically, when you open a new website, you need to manually opt in for non-essential cookies.

If you don’t, the website doesn’t have any legal right to process your non-essential data. So if you see a pop-up saying you’ve received a cookie, with a pointless ‘ok’ button, then that website is breaking the law. This ruling will undeniablycause headaches for a lot of businesses, as the cookies in question are often used for targeted advertising…

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