Bitcoin and cryptocurrencies, they’re not for everyone. At least, in the “knowledge” department. Despite their massive popularity, still, not everyone have heard – or know – about them. 

More and more people, organizations, and private companies are joining the bandwagon and getting involved in cryptocurrency. That’s not surprising.

At the same time, more people are also unaware that crypto exists. And that can be surprising.

Thus, talking about Bitcoin could sometimes get a bit out of hand especially now that a recent research shows over 60% of the world’s population have no idea what cryptocurrency is.

After all, it’s better to talk about the highly volatile asset class when those who listen know what is being talked about.

Consumer insights provider Toluna conducted a research that involved 10,500 individuals coming from four regions and 19 markets, aged 18 to 64 years old.

The study found out that Bitcoin and its fellow cryptocurrencies are the second most popular types of investment next to stocks after 57% of the respondents said they were aware of the asset class.

Interest in #cryptocurrency has continued to grow over the past decade, and it’s beginning to find footholds in our daily lives.

Download wave two of our global #consumeropinion report here: https://t.co/qmFUipq6wZ#crypto #digitalcurrency #consumerinsights #marketresearch

— Toluna Corporate (@TolunaCorporate) October 11, 2022

Despite this positive development for the digital currency space, a deeper dive into the result of the survey revealed 60% of those who participated did not understand what crypto is. Moreover, 28% of those surveyed said cryptocurrency is not a secure investment. 

Additionally, 32% of the 10,500 respondents said they haven’t made any investment into the asset class as they lack full understanding of the full operating mechanism of cryptocurrencies.

The Toluna survey also confirmed that emerging countries are more welcoming of bitcoin and other cryptocurrencies.

In an article written by Geri Mileva of online publication Influencer Marketing Hub, some essential cryptocurrency statistics that appear to be the driving force for the asset’s rise in popularity were shared.

In July of this year, the entire crypto market cap stood at $1.76 trillion. Such a milestone value was possible to achieve as confidence towards cryptocurrencies was almost 100%.

Bitcoin showed amazing appeal to Millennials as they see it as a “safe haven asset.” The crypto king, however, has been struggling for the past weeks. At press time, according to Coingecko, BTC is changing hands at $19,092, down by 5.3% in the last seven days.

Meanwhile, despite a significant drop in crypto prices, investors remain upbeat about cryptocurrencies. 

Paying with Cryptocurrency survey conducted by BitPay and PYMNTS revealed an interesting reason behind the unwavering involvement of investors in the crypto space.

About 50% of the respondents said their motivation is the prospect of making money or earning profit from their crypto investment. 

Interestingly, 15% of those surveyed said they purchase cryptocurrencies due to fear of missing out (FOMO).

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