Don’t sneer at this Bluetooth-enabled Walkman clone

2019-7-8 16:05

In the past, I’ve been accused of trying to defend the indefensible. I once argued that Will. i. am is an underappreciated tech visionary. Earlier this year, I wrote an impassioned piece arguing the virtues of punk rock canned water.

And now it’s my turn to raise an iron shield for the It’s OK – a quirkily named Bluetooth cassette player that’s currently being crowdfunded on Kickstarter. Since the It’s OK appeared on the technosphere’s radar last week, it’s been described as “retro-nonsense,” “dumb,” and something only an insipid East London hipster would buy. The latter point might be true, actually, but…

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