2026-1-24 19:00 |
Dogecoin’s attempt to join the institutional ETF lineup is running into a basic problem: institutions may not want it. In a Jan. 22 conversation on the Crypto Prime podcast, Bloomberg Intelligence ETF analyst James Seyffart and host Nate Geraci who is also the President of NovaDius Wealth Management said spot Dogecoin ETFs have attracted “near zero” demand so far, an outcome they tied to who typically buys DOGE, and how financial advisers think about reputational risk inside client portfolios.
The Dogecoin datapoint landed inside a broader discussion about a crowded crypto ETF pipeline. Seyffart said his running tally of crypto ETF filings has climbed “over 150 unquestionably,” with many products spanning spot and derivatives, income overlays, buffers, and multi-asset structures. The surge, he argued, looks like issuers “throw[ing] the spaghetti at the wall” in 2026.
Dogecoin ETF Reality CheckBut volume of filings doesn’t guarantee demand, and Dogecoin is the clearest example offered of that gap thus far. Pressed on which existing products stood out, Seyffart said “nothing really stands out,” before singling out Dogecoin as the exception, precisely because it has not resonated.
“The real honest answer is like nothing really stands out to me […] honestly if I have to pick one thing that kind of stands out, it’s probably that the Doge ETFs have gotten almost no interest whatsoever,” he said. He added that while some newer altcoin products have done “decently well,” Dogecoin has not.
My conversation w/ @JSeyff on current state of crypto ETFs…
We discuss: -Crypto ETF sentiment -150+ crypto-related ETF filings -Morgan Stanley crypto ETFs -BlackRock’s next move -Index & active crypto ETFs -Recent flows -What’s nexthttps://t.co/2TzJAnKXuK
via @CryptoPrimePod pic.twitter.com/mtDuuDirB7
— Nate Geraci (@NateGeraci) January 22, 2026
Seyffart and Geraci converged on a demand thesis: the marginal buyer of DOGE likely already has the tooling and habit set to buy it directly, rather than through an ETF wrapper.
“I remember talking to the guys at Bitwise. I was like, I don’t think anyone’s going to buy this,” Seyffart said. “But maybe I’m wrong. I’ve been wrong plenty of times before. But I mean, literally no one has bought like the Doge ETFs […] I had pretty low expectations, but I thought maybe they could get to a point where they’re slightly profitable.”
Seyffart pointed to Bitwise’s product—ticker BWOW—as an early scoreboard: “it’s under a million in assets right now,” he said, calling that “near zero demand.” He cautioned the funds are still new, noting the Bitwise product launched at the end of November, but framed the initial traction as “very minuscule.”
Geraci’s explanation was blunter: ”The people who buy that, in general, these are degens and they already know how to access this. They already have digital wallets. They don’t need an ETF to access this […]. And I think that’s going to be a lot of these other coins that are much further down the market cap spectrum.”
Geraci argued Dogecoin faces an additional headwind that doesn’t show up in crypto-native narratives but matters in the ETF market: advisers.
“The other aspect here […] is what I call client statement risk,” Geraci said. “So financial advisors, they’re the biggest driver of ETF flows. And so let’s take Dogecoin as an example […] If you’re a financial adviser and you have a Dogecoin ETF show up on a client statement […] it’s like a flashing red light saying, ‘Please fire me and go find another adviser.’”
That framing matters because the episode repeatedly returned to distribution realities. Seyffart said he’s most excited about basket and index-style crypto ETFs, in part because advisers don’t want to “pick those winners and losers” across a growing long tail of assets. In Geraci’s view, a basket is the “easy button” for professional allocators who want crypto exposure without underwriting each token’s story or defending it to clients.
Seyffart also suggested “what the actual chain is doing” can shape adviser appetite, contrasting niche infrastructure plays such as Chainlink, which he described as connecting DeFi and TradFi, against meme assets like DOGE, which he implied may be less “appetizing” for ETF buyers.
At press time, DOGE traded at $0.12479.
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