CryptoKitties was one of the most successful blockchain products for customers ever launched that is not a crypto for trading. Now, the company behind this phenomena, Dapper Labs, is planning to enhance its own platform with the backing of some relevant technology companies.

The company recently had an investment round in which companies Venrock Capital, Google Ventures, Andreessen Horowitz and SamsungNEXT, as well as some companies not occasionally linked to investments like William Morris Endeavor and aXiomatic, have reunited to invest $15 million USD in CryptoKitties.

Dapper Labs is a startup company that has spun off from Axiom Zen after creating the popular crypto app CryptoKitties. The company had already received $12 million USD in funding from Union Square Ventures and Andreessen Horowitz.

David Pakman, a Venrock partner, has affirmed that Dapper Labs impressed him with their vision and that they really understand how to reach the mainstream consumer. Because of this, he believes that the company has plenty of potential and that it will unlock trillions of dollars in value for the consumers.

Pakman has also affirmed that something interesting about the company is that it lets people do online something that people have always done offline: collecting things. He explained that he generally looks for what people are doing and then tries to find a digital equivalent to that. CryptoKitties, he affirms, is the digital equivalent of collecting.

The company was already able to get $27 million USD in funding today, so it is clear that there are plans for the future of Dapper Labs including maybe a new release. Recently, the company’s page has shared a stream of tweets about Devcon, an Ethereum-based conference which is happening right now.

Dieter Shirley, the Chief Technical Officer of Dapper Labs has affirmed that CryptoKitties would no longer originally be released after the end of November, which makes clear that the company is now focused on creating a new upcoming product.

Shirley has affirmed that the ultimate mission of Dapper Labs is to “bring a billion people to the blockchain” and affirmed that it is not enough to explain what the blockchain is. People have to use it so they can see its value.

Some people have been speculating that the future of Dapper Labs might be more like a traditional gaming experience instead of being a low-intensity game like CryptoKitties. Coindesk has speculated on the future of the company and has seen indications that the company will focus on games because of the people they have been hiring.

Dapper Labs has hired companies from major companies like Ubisoft, Zynga and EA Sports, all companies which are a part of the AAA gaming industry and have a huge following. A Shirley pointed out, many companies would love to see their IP brands as collectibles.

Could this mean that the future of Dapper Labs is creating collectibles for the IPs of big companies? We can only speculate on this for now, but the evolution of digital ownership and smart contracts would certainly make this kind of move possible within the gaming industry now.

Shirley had admitted that, depending on the partner chosen, the company could create many different projects. In any case, there is a new generation of consumers now that are eager to collect and Dapper Labs is fully aware of this nascent market.

Dapper Labs is a Canadian company that has created CryptoKitties. The game is, to date, the most popular blockchain app ever with 3.2 million transactions made and a huge amount of money being transacted. It was launched in 2017 and has been receiving support so far.

One of the main triumphs of the company was to focus on mainstream users and bring them to the blockchain technology for the first time. The company has been so successful with its game that it has even encouraged some people to create new apps on top of CryptoKitties. KittyHats, for instance, is focused on creating hats for the cats.

The CEO of Dapper Labs, Roham Gharegozlou, has affirmed that the true digital ownership and interoperability and that smart contracts will be used to create novel ways for consumers to interact with products.

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