Crypto.com, the world’s most dynamically growing crypto platform, and Twitch Rivals announced a unique, one of a kind marketing partnership, Invezz learned from a press release.

Twitch Rivals is the top destination for live competitive entertainment on interactive livestreaming service Twitch, a global community that comes together every day to create unique and unpredictable experiences from the interactions of millions.

Crypto.com becomes the live entertainment hotspot’s first Official Global Marketing Partner and their first partner in Asia Pacific in history. The crypto exchange will also bridge the gap between crypto and esports through this multi-year partnership.

Kris Marszalek, cofounder and CEO of Crypto.com, said:  

We’re extremely excited to add Twitch Rivals, the home of esports, to our growing portfolio of the world’s best brands in sports. With well-over 1 billion gamers world-wide, fans of gaming and esports are digital natives, for whom cryptocurrency is inevitable.

The exchange will have media placement, in-stream branded segments, category exclusivity, activations at Twitch events, and more as a Twitch Rivals Official Marketing Partner.

The unique partnership will launch tomorrow, November 4, during Twitch Rivals: Ultimate Challenge, live from Las Vegas. A LAN competition and IRL challenges will take place during the two-day event.

Crypto.com will receive brand exposure through more than 250 Twitch Rivals broadcasts per year all over the world: from North America and Latin America through Europe, the Middle East, and Africa to Asia-Pacific.

Lou Garate, Head of Global Sponsorship Sales at Twitch said:

Twitch Rivals has built a loyal and global community of next gen fans. Through our partnership with Crypto.com, we are looking forward to continuing to create new and exciting moments to drive engagement for our passionate and tech-savvy viewers.

The world’s fastest growing crypto exchange and app is able to serve more than 10 million people around the world. It also features Crypto.com Visa Card, the world’s largest crypto card program, a DeFi wallet, and crypto.com NFT, the premier platform for collecting and trading carefully selected NFTs from the worlds of sports, design, art, and entertainment.  

The post Crypto.com is Twitch Rivals’ official global marketing partner appeared first on Invezz.

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