Crypto May Be Nike’s New Digital Business Strategy To Stay On Top

2019-4-25 19:24

Sportswear manufacturer Nike is getting into the crypto game. Last week, Nike Inc filed an application with the U. S Patent and Trademark Office for the word “cryptokicks. ” Details indicate the company has plans to create a new cryptocurrency driven e-com platform.

This move represents the culmination of Nike’s direct to consumer business strategy, which was. . .

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