Crypto trading and lending platform Nexo is set to introduce a $5,000 minimum limit to use its services as the firm evolves into a digital assets wealth manager targeting the mass affluent market.

The move, which comes into effect in February, is part of the firm’s 2025 growth strategy and recent rebranding, according to a press release on Tuesday.

“Guided by principles rooted in traditional finance and the personalized excellence of private white-glove services, we are committed to delivering sustainable wealth solutions for generations to come,” Nexo co-founder Kosta Kantchev said in a statement.

Nexo is one of the few crypto borrow and lend platforms to have survived the bear market of 2022-23, and collapse of many centralized crypto finance firms at that time. Looking ahead, Nexo won an initial approval to operate as a licensed entity in Dubai in March of last year.

Nexo has over $11 billion in assets under management, has issued $8 billion in crypto credit, and paid out over $1 billion in interest, the company said.

[Update: date in story changed to February]

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