Bitpanda, a European-based crypto exchange company, announced today the launch of Bitpanda White Label, opening up its infrastructure to B2B2C partners and clients. This enables fintechs, traditional banks, and online applications to create a fully digital investing platform of their own; with the look and feel of their brand, based on Bitpanda’s technical infrastructure. The entire Bitpanda infrastructure can be offered as a white-label product, from crypto trading to custody or wallet services.

White label partners can connect their native app to Bitpanda’s backend via a set of APIs. Their users can still interact with the front end of the partner that they are familiar with. Executing trades and establishing the custody of assets are performed in the background by Bitpanda. The entire user experience, from researching an asset through asset info screens to investing in it, or portfolio monitoring to selling the asset again, all happens in the partner’s native mobile app under their existing branding.

“Every partner is different, with unique distribution channels and an existing user base. That’s why we don’t rely on a one-size-fits-all setup but have instead created a number of technical modules that our partners can pick and choose from; and then combine to create a trading service tailored to their specific needs. This allows our partners to customize their users’ onboarding, trading, and payment flow for themselves. Either by connecting to Bitpanda via APIs for specific services or by relying on our front-end SDK service.”
– The Bitpanda Team

Partner companies can leverage Bitpanda’s status as a registered virtual asset service provider (VASP) with the Austrian FMA and French AMF. Further, Bittpanda is a MiFID II investment firm and holds PSD2 payment service provider licensing; the company also supports a fully AML5-compliant KYC process.

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