фото показано с : invezz.com

Cryptocurrency adoption was advancing quickly, considering the fact that it only started a bit over a decade ago, and that it started from scratch. However, on a global basis, with billions of people who could potentially use it, adoption is still rather low, with a lot of room for advancements.

However, this might change going forward due to specific circumstances that the current year has brought.

Crypto proponents have spent the last 11 years noting all the advantages of the crypto sector, and stressing all the downsides of traditional financial systems. However, while their efforts did bring new users to the crypto industry, the process has been very slow.

2020 brought a global pandemic that, while disastrous, still made a much stronger point.

The COVID-19 pandemic led to a stock market crash, global economic meltdown, shutdown of innumerable businesses, millions upon millions of people losing their jobs, and more.

The governments responded with ‘unlimited cash,’ allowing the central banks to print money and start the process that will likely lead to even greater financial difficulties down the road. If the largest and strongest of the world’s currencies, such as the USD, start suffering from inflation, the situation will go from bad to worse rather quickly.

While an extremely unfortunate, this situation seems like a perfect opportunity for the crypto industry to shine. Coins like Bitcoin, with their limited supplies, ease of use, instant, borderless payments, high security, decentralization, and all other benefits show how much the current financial system actually lacks.

This very moment ended up being a key point in time for greater advertising, and Grayscale recently decided to use it by launching a television ad. The company released a teaser for the add on Twitter on August 10th, and the full version is already available on CNBC, Fox, Fox Business, MSNBC, and a number of other channels.

Our new commercial debuts TODAY… Trust us: AUDIO ON! #GoGrayscale pic.twitter.com/hPhUgp7HiY

Almost at the same time, Mike Novogratz’s Galaxy Digital ran a major block ad in the UK’s Financial Times.

Big ad for bitcoin in the FT today from Galaxy Digital. Love it pic.twitter.com/ro05QdvDFf

The efforts to bring crypto to traditional methods of advertising are bound to spread adoption, show the citizens of the world that there is an alternative to traditional finance, and hopefully, prevent chaos if another economic meltdown hits as a consequence of the situation caused by the coronavirus pandemic.

The post Crypto ads go mainstream with TV commercials and newspaper ads appeared first on Invezz.

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