Superstar soccer player Cristiano Ronaldo is currently entangled in a class-action lawsuit that alleges investor damages resulting from his endorsement of cryptocurrency exchange Binance. 

The lawsuit claims that Ronaldo’s collaboration with Binance to promote his non-fungible token (NFT) collections led unsuspecting investors to make unregistered securities investments. Ronaldo may have to settle the case for $750,000 to avoid a public trial.

As reported by Bitcoinist, Ronaldo signed a multi-year deal with Binance to endorse his NFT collections, which included unique digital artworks and experiences. The collaboration sparked significant interest among fans and collectors. 

However, the lawsuit, filed November 27 in Florida District Court, accuses Ronaldo of actively participating in selling what regulators have deemed “unregistered securities” facilitated by Binance’s platform.

According to the complaint, individuals who registered for Ronaldo’s NFTs were more likely to engage in other activities on Binance, including investing in what they believed to be unregistered securities, such as the BNB coin and its cryptocurrency yield schemes. 

The lawsuit claims that Ronaldo’s influential status and broad reach enticed unsuspecting investors to the exchange, where they were allegedly deceived into making unlawful investments.

Recent reports suggest that Ronaldo may have to settle the $1 billion lawsuit for $750,000 to avoid a public trial in the United States. Legal experts, including digital asset specialist lawyer Jemma Fleetwood, draw parallels with similar cases involving public figures like Shaquille O’Neal, Floyd Mayweather, and DJ Khaled, who settled comparable claims for around $750,000. 

Fleetwood suggests that Ronaldo’s legal advisors may pursue a similar settlement to avoid a public trial’s potential reputational and financial impact.

Ronaldo’s situation is not unique among soccer players navigating the world of cryptocurrency endorsements. Former Barcelona player Andres Iniesta also faced controversy for his endorsement of Binance. 

In 2021, the Spanish midfielder participated in a campaign promoting the cryptocurrency company on his social media accounts. The increasing involvement of soccer players in promoting NFTs and engaging in crypto exchange activities raised concerns among regulators about potential legal risks and compliance within the industry.

While Cristiano Ronaldo continues to excel on the soccer field, he faces a significant legal challenge off the pitch. The $1 billion lawsuit against him about his endorsement of Binance highlights the potential risks associated with celebrity endorsements in cryptocurrency. 

Overall, as Cristiano seeks to avoid a public trial, Ronaldo may settle the case for $750,000, following the lead of other prominent figures who have faced similar situations. 

The outcome of this case will have implications not only for Ronaldo but for the wider industry as it navigates the intersection of sports, celebrities, and the evolving world of digital assets.

Featured image from Shutterstock, chart from TradingView.com 

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