Counteracting the Sea of Sameness in Marketing

Counteracting the Sea of Sameness in Marketing
ôîòî ïîêàçàíî ñ : thenextweb.com

2019-7-17 19:45

Follow the leader is not only a children’s game but a concept ingrained in the social psychology that drives us to emulate what’s popular. Marketers are notorious for paying close attention to what’s resonating in their industry amongst their peers and capitalizing on it, but often to a fault.

Whether duplicating a company’s branding outright or adopting an identical tone on social media, many marketing strategies today are exactly the same. This sea of sameness in marketing doesn’t benefit advertisers as it quickly dilutes the effectiveness of a tactic when everyone adopts it at once. And it doesn’t serve customers…

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marketing doesn social sea sameness same leader

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