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In a bold expansion, Donald Trump’s crypto venture, World Liberty Financial (WLFI), is reportedly planning to develop its own stablecoin—a USD-backed digital asset aimed at creating stability in the volatile crypto space.

Despite already launching its native governance token earlier this month, the company is now set on this stablecoin project, following in the footsteps of PayPal and Coinbase.

World Liberty has yet to meet its ambitious funding targets, securing only $14 million of the $300 million initially hoped for.

Questions about regulatory challenges and the asset’s reliability persist as the project develops.

World Liberty Financial’s recent launch of a USD-pegged stablecoin underscores its push to expand into the broader crypto market.

Stablecoins, designed to provide a stable 1:1 value with fiat currencies, have surged in popularity as an alternative for mitigating cryptocurrency volatility.

For WLFI, creating a stablecoin mirrors moves made by financial tech firms like PayPal and Coinbase, as these players seek to cement their role in the evolving digital economy.

WLFI’s token sale has seen only $14 million raised so far, a small portion of the projected $300 million funding target, highlighting the difficulties in financing such an ambitious project.

In a strategic recruitment, WLFI recently appointed Rich Teo, co-founder of Paxos, as the lead for its stablecoin and payments initiatives.

Paxos, well-known for its Paxos Standard Token (PAX) pegged to the US dollar, provides experience in the tightly regulated world of stablecoin issuance.

Teo’s appointment could offer WLFI insight into navigating the complex legal and operational requirements involved in launching a reliable stablecoin.

The platform, however, will need to contend with existing market leaders like Tether (USDT) and USD Coin (USDC) if it hopes to gain market share.

Stablecoin issuance is no small feat—projects need robust capital backing to maintain a fixed value.

As the WLFI team contemplates the mechanics of their USD-pegged coin, they face significant regulatory scrutiny.

The recent collapse of Terra’s algorithmic stablecoin underscored the pitfalls of undercollateralised models, which remain susceptible to market fluctuations.

For WLFI’s stablecoin to succeed, it must be well-capitalised and transparent about the assets backing it, to gain user trust and regulatory approval.

This approach, while necessary, places a high financial burden on the company amid tightening funding conditions.

World Liberty Financial will not only compete with established firms like Tether and USDC but also contend with emerging players from traditional finance.

With Tether reporting a record profit of $5.2 billion in H1 2024, the profitability potential for WLFI’s proposed stablecoin is evident.

Success requires scaling the infrastructure and maintaining a stringent compliance framework, especially for a venture led by a high-profile figure like Trump.

Navigating this market’s complexities will test WLFI’s capacity to deliver a stablecoin that competes effectively and attracts new users.

Despite its recent token launch, WLFI’s governance coin has struggled to meet initial projections.

Governance tokens grant holders voting power within decentralised ecosystems, yet WLFI’s token lacks the liquidity appeal of yield-bearing assets.

The governance coin’s non-yield structure might limit its attractiveness, as seen in the current fundraising shortfall, with only 4.7% of tokens sold.

WLFI’s $14 million in raised funds falls far below its $300 million goal, raising questions about the token’s viability and investor interest.

While WLFI aims to tap into a growing market, the path forward is challenging.

Its governance token’s limited uptake and ambitious stablecoin plans require substantial financial backing and technical development.

WLFI’s push into stablecoins could pave the way for future growth, but regulatory compliance and investor confidence will be pivotal.

If successful, WLFI may secure a foothold in an increasingly competitive sector, but it will need to demonstrate resilience and operational rigour to overcome market and regulatory hurdles.

The post Could Trump’s World Liberty stablecoin compete with Tether and USDC? appeared first on Invezz

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