One of the world’s largest gaming groups, Dafabet, has revealed that it is working with COTI to facilitate digital currency processing. The deal is a coup for COTI, which is on a mission to become the industry’s go-to network for digital payments, and is indicative of where the gaming industry is heading: the same place as all other online industries are heading – crypto.

The deal between COTI and Dafabet is much more than an LOI or exploratory pilot: COTI has constructed a dedicated wallet and payment system for Dafabet, which will be integrated into several of the gaming platforms under Dafabet’s control. The goal is to deliver a crypto payment experience that, from the customer’s perspective, is as frictionless as paying with fiat.

The deal with Dafabet is COTI’s largest to date, certainly on the basis of Dafabet’s turnover, which stands at around $1 billion per year. With 1.5 million unique visitors a month alighting on the company’s string of gaming sites, it has the potential to drive a lot of eyeballs in the direction of crypto, albeit obliquely; COTI’s value proposition hinges around making payments as seamless as possible. That means no interminable waiting for mempools to clear and bitcoin transactions to be confirmed.

COTI’s Trustchain will be instrumental in routing digital payments, complemented by its Payment Gateway tech stack. The product that will be integrated into Dafabet’s gaming sites is a branded version of COTI’s Ultra eWallet. It includes fiat currency and stablecoin support, enabling users to enjoy the benefits of crypto without the issue of price volatility. The speed of COTI’s Trustchain network, meanwhile, will ensure that transactions settle almost instantly.

COTI has stated that it expects the volume of transactions taking place on Trustchain to increase significantly as a result of the Dafabet deal. This in turn will benefit COTI holders, stakers, and node operators, who will see a lot more traffic flowing through the high-speed crypto network.

In the UK, Dafabet is a well-known gaming operator, whose logo clings to the shirts of top-flight teams such as Celtic in Scotland and Aston Villa in England. The company also sponsors another half dozen football clubs in the English leagues and several cricket clubs too. On a global basis, Dafabet enjoys strong brand recognition in Asia, whose love of gambling requires no explanation, and the company is headquartered in the Philippines.

Since its inception in 2004, Dafabet has grown into one of the world’s top 20 e-gaming operators, with a presence on every major continent. As for COTI, it is no stranger to the world of gaming either. The blockchain company is headquartered in Gibraltar, where many of the UK’s gaming operators are domiciled. On November 24, COTI announced the release of Blockchain Dollars, a stablecoin product designed for the gaming industry. Its partnership with Dafabet further strengthens that offering, and leaves no doubt as to where COTI’s loyalties lie.

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