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Constellation, a distributed infrastructure hub linking big data and the blockchain, acquired the startup Dor, which helps retail brands grow by improving their customer outcomes via data analytics for store foot traffic. Dor and Constellation will work together to develop new blockchain-focused products.

Founded by two former Apple engineers in 2015, Dor completed Seed and Series A funding rounds valued at more than $15 million in total. Among the entities participating in the funding were BCV, Vertex Ventures, Zetta Ventures, and other leading venture capital firms.

Following the acquisition, Constellation will manage and connect Dor’s extensive foot traffic data to other large consumer datasets. This will make it possible to provide in-depth insight into millions of consumers’ spending habits, but not at the expense of privacy.

The infrastructure hub is uniquely positioned to build the biggest mesh network in blockchain by combining Dor’s hardware with its existing mobile node infrastructure.

Ben Jorgensen, CEO of Constellation, commented:

With its cutting edge technology, Dor is providing critical data that is enabling thousands of retail stores in the US and Canada to improve the customer experience, and ultimately to grow their businesses. With this acquisition, and the data we can obtain with Dor’s battery-operated and cellular-powered thermal sensors, we can put millions of monthly data points into our network. This acquisition kickstarts our vision and ambition to merge crypto businesses with traditional businesses.

Michael Brand, CEO of Dor, pointed out:

Dor has tens of millions of data points per month. The data that Dor provides allows retailers to make changes to better optimize their stores’ performance. In a world where stores use an endless amount of experiments and tactics to increase sales, there is no way to pinpoint which methods work unless you have the data that can back it up. Constellation will help us streamline that data in addition to exploring new possibilities in the world of cryptocurrency and distributed ledger technology.

As it’s based on a directed acyclic graph (DAG) model, the Constellation network does not face scalability challenges. This model builds a decentralized node database, which grows with data volume and can handle millions of inputs. Dor’s technology helps more than 2,000 retailers make fast, practical, data-driven decisions based on foot traffic data.

The post Constellation gains insight into millions of consumers’ spending habits with Dor acquisition, privacy protected appeared first on Invezz.

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