“Amazon will have to issue a currency sooner or later,” Changpeng Zhao, the CEO of crypto exchange giant Binance, tweeted Saturday to his more than 277,000 followers on Twitter. Binance CEO Makes Bold Claim about Amazon It started with the founder and CEO of Binance tweeting that he doesn’t understand why any e-commerce business wouldn’t accept crypto payments and listing some of the basic features and benefits that cryptocurrency has to offer over traditional payment methods: For any internet (non-physical) based business, I don't understand why anyone would not accept crypto for payments.