Crypto exchange Coinbase has announced the acquisition of Spindl. The on-chain ads and attribution platform was founded in 2022 by former Facebook ads team member Antonio Garcia-Martinez.

Coinbase has acquire Spindl, an on-chain ads and attribution platform.

The US-based cryptocurrency exchange announced the acquisition on Jan. 31, noting in a blog post that the deal is crucial to the exchange’s plans to the next one billion users on-chain.

Coinbase will use the newly-acquired platform to accelerate onchain ads traction.

Bringing 1 billion people onchain starts with backing the builders making it happen

Welcome to the @spindl_xyz team, helping builders go viral onchain and find distribution on @coinbase and across the onchain economy pic.twitter.com/57G17p8s6H

— Base (@base) January 31, 2025

This will see the exchange support developers who build apps aimed at bringing more users to the blockchain and web3 ecosystem. Spindl will help Coinbase improve “the onchain discovery problem” facing on-chain builders.

“The Spindl team brings unmatched expertise in onchain advertising, helping builders accelerate their reach while bringing more users onchain by connecting builders with both Coinbase users and users across the onchain economy. Their work will be crucial to expanding the ways we elevate and support builders,” Coinbase wrote in the blog post.

Spindl will continue to run on Base, with its support for current customers remaining uninterrupted.

Former Facebook ads team member Antonio Garcia-Martinez founded Spindl in 2022. His role at Facebook included shipping the social media platform’s first release of keyword targeting and audience targeting.

The post Coinbase acquires on-chain ads platform Spindl appeared first on CoinJournal.

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