Clothing retailer giant Gap has joined the league of Non-Fungible Tokens by launching its gamified NFT collection on Tezos. The company on Wednesday, announced its plans to unveil a gamified digital experience by allowing its users to purchase a limited-edition Gap hoodie.  

As per the official announcement, Gap’s NFT collection will be built on Tezos Blockchain and will be designed by Brandon Sines, an artist who designed the popular Frank Ape character.  

The American clothing retailer announced Wednesday that it will be unveiling its first phase of NFTs on Thursday, which will be available for sale for $9.  

For this purpose, Gap has collaborated with Tezos, an open-source blockchain, which “utilizes a more energy-efficient approach to secure the network, allowing it to operate with minimal energy consumption and low carbon footprint “

The @Gap is building a digital collectible experience at the intersection of technology, fashion, music, and art on @Tezos, the world's most advanced energy-efficient blockchain.

Gap Threads launches tomorrow, Jan 13 at 9am PST.https://t.co/pP9WXr4yAZ#Tezos #CleanNFT #GapNFT

— Tezos Info (@TezosInfo) January 12, 2022

The digital collectibles by Gap will be launched in four phases: common, rare, epic, and one of a kind. The NFTs categorized as common will go on sale first, with the rest of the categories to follow suit shortly within the next two weeks. 

“With this partnership with Gap, the creative cycle has come full circle as it allows me to express the beautiful messages of Frank Ape while collaborating with one of the most classic brands in history…I cannot wait to share the physical and digital pieces we’ve been working on with Gap and Frank fans worldwide.”As stated by Brandon Sines, the artist behind Gap’s first NFT collection. 

The digital NFT collection by Gap also includes a distinct “gamified” element allowing users to unlock the chance to obtain the “epic NFT”, which includes a limited edition art designed by Brandon Sines and a physical hoodie.

Commenting on the said collaboration, Chris Goble, Chief Product Officer and General Manager of Gap North America stated, “Gap has always been at the intersection of music, art, and culture, so we are excited about this growth opportunity in the digital space with artists like Brandon Sines,”

With this project, Gap will be joining other prominent clothing brands such as Burberry and Louis Vuitton, who have already launched their NFTs last year and have secured immense popularity in their attempt to embrace the growing crypto sector.

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