In a recent blog post from Circle, the company took the time to tell users about a new token that will be available to them called the Basic Attention Token (BAT). This token marks the 12th crypto asset on their investment platform, and they are providing consumers with the option of purchasing the tokens individually or through their crypto portfolio option.

According to the post, the reason they chose BAT was due to “its potential to contribute meaningful innovation to the broader crypto ecosystem.” Their evaluation of the asset was done with the Circle Asset Framework. The factors considered are found in a three-page PDF document on the Circle website. They evaluate the market dynamics, the business model, the team, the technology, and the overall fundamentals of each asset in depth to ensure that it will benefit their trading platform as well.

Even though it will benefit BAT to be listed with Circle Invest, it comes with its own benefits. The blog says that this token is working on changing online advertising, bringing in the Brave browser. This browser is created with the ability to watch the activity of the user, giving them the option to pay in BAT for engaging in content.

Brave also provides an opportunity for users to be paid in BAT by advertisers that play their advertisements. Though it isn’t an option at the moment, the creators of BAT also want to get involve with other web browsers for the same benefits.

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