A Canadian company called Birks Group, which is a fine jewelry shop that has been in operation since 1879, announced on Tuesday that it is planning on accepting the use of Bitcoin as a payment method for the goods and services they offer. This will be accepted in about eight select locations.

The Birks Group together with its several retail stores will be accepting the use of crypto coins as a payment method; this is all thanks to the Bitpay platform. With this collaboration in place. It has marked the very first significant implementation of the Bitpay platform point of sale solution for the brick and mortar locations that are spread out within the Canadian region.

As a crypto enthusiast, we have more good news for you, as you will be able to pay for your timepieces, silverware, and the beautiful fine jewelry with Bitcoin core (BTC) and Bitcoin Cash (BCH). This convince has been made possible in about eight select locations within Canada.

The Birks Group has been providing the jewelry services within Canada for over 100 years, having about 28 Maison Birks and several Brinkhaus stores. With the partnership they have gotten with Bitpay, the crypto coins are accepted as a mode of payment in either Brinkhaus Calgary, Vancouver West Hastings, York dale, Bloor, Fairview Mall, Calgary, and Montreal. But this is not all, the new Graff and Patek Philipe stores will also be accepting the crypto coins as a mode of payment.

During the announcement they made on Tuesday, the company went ahead to explain that Birks Group is the very first luxury store in Canada that has taken the necessary steps to accept bitcoin as a mode of payment.

The Chief executive officer of Birks, Jean-Christophe Bedos, went ahead to say that the collaboration they have gotten into with Bitpay is a significant milestone that they have achieved. Bitpay has been considered to be a growing international brand; thus, Birks feels their customers will be able to benefit from the alternative mode of payment they have included as they have aligned themselves with the new technologies that are hitting the market.

Sonny Singh, who is the chief commercial officer of Bitpay goes on to say that the fine jewelry industry has been able to attract a large number of international shoppers. Thus, for the company to go on and accept the digital assets as a form of payment makes a lot of sense, especially with the direction that the overall market is steering towards the blockchain technology.

With the advances taking place in the market, Birks is not the only jewelry store around the globe that has started accepting crypto coins as an alternative mode of payment.

When we shift back to September last year, Bitpay went ahead to partner with Bond Street-level jeweler Samer Halimeh NY. It is a very well-known diamond retailer that is headquartered in Knightsbridge; it is among the store that also started accepting BCH and BTC as payment.

With Birks Group accepting crypto coins as a mode of payment, it will enable to company to efficiently cater to their high-end international clients that can’t get enough of their unique jewelry pieces. That’s not all; it will also be able to attract more customers to their stores while still being able to offer an innovative and secure payment option. It is a move that will provide several benefits to both the company and their customers.

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