DeFi Technologies Inc., a leading Canadian financial technology (fintech) company, has embraced Bitcoin (BTC) as its primary treasury reserve asset. This strategic move involves an initial purchase of 110 BTC, which signifies the company’s integration of traditional capital markets with decentralized finance (DeFi).

The decision aligns with the broader trend of companies seeking portfolio diversification and alternative revenue streams amid changing economic conditions.

Recognizing Bitcoin as a major asset class with a market value surpassing $1 trillion, DeFi Technologies considers it an effective inflation hedge. Bitcoin’s scarcity, finite nature, digital resilience, and architectural stability make it a more attractive option than traditional assets. Olivier Roussy Newton, CEO of DeFi Technologies, expressed the company’s confidence in Bitcoin.

“We have adopted Bitcoin as our primary treasury reserve asset, reflecting our confidence in its role as a hedge against inflation and a safe haven from monetary debasement. As the best-performing asset over the past decade, Bitcoin offers significant short to long-term potential to expand the company’s treasury,” Newton noted.

Read more: 7 Best Platforms To Buy Bitcoin (BTC) With Canadian Dollars

DeFi Technologies’ latest venture has garnered attention from notable figures in the crypto industry. Anthon Pompliano, a prominent Bitcoin advocate and the founder and partner of investment management firm Morgan Creek Digital Assets, shared his thoughts on the company’s move.

“Bitcoin is slowly seeping into public company treasuries around the world. We remain shareholders of DeFi Technologies (DEFTF) and believe the business is still undervalued,” he wrote on X (Twitter).

The decision by DeFi Technologies comes amid significant monetary policy shifts. Recently, the Bank of Canada (BoC) decided to lower its key policy rate from 5% to 4.75%, aiming to ease the burden on highly indebted consumers.

Lower interest rates make borrowing cheaper for both consumers and businesses. This change potentially leads to increased spending and investment.

Lower interest rates can also mean reduced capital costs for companies like DeFi Technologies. Moreover, as returns on safer investments decrease, the attractiveness of alternative assets such as Bitcoin increases.

Matteo Greco, a research analyst at Fineqia, shared his thoughts on this perspective. Greco emphasized Bitcoin’s potential to act as a leveraged version of gold for those who believe in its store-of-value attributes.

Read more: How to Invest in Bitcoin?

According to him, viewing Bitcoin as a store of value makes sense for portfolio allocation. While gold has historically preserved purchasing power with stability, it offers limited performance. Bitcoin, in contrast, can be seen as a leveraged version of gold for those who believe in its store-of-value potential.

“Over the past 15 years, Bitcoin has consistently increased in value against fiat currencies, albeit with higher volatility. Investors who accept the possibility of short-term drawdowns have found Bitcoin to be an extremely valuable mid- to long-term investment,” he told BeInCrypto.

The post Canadian Fintech DeFi Technologies Invests in Bitcoin for Treasury Reserve appeared first on BeInCrypto.

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