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Popular privacy-centric web browser Brave and wiki-based encyclopedia Everipedia announced a partnership to increase brand awareness within their respective communities.

Brave is an open-source web browser with a built-in ad-blocker, tracking, and security protection. It anonymously monitors user attention, then rewards publishers accordingly with Basic Attention Tokens (BAT) via the integrated Brave Rewards program.

The firm has been on a roll lately as content creators appear to be steadily opting into Brave’s verified publishing scheme. Brave browser recently reached an all-time high of eight million monthly active users. Meanwhile, the ads on the open-source browser hit a click-through-rate of 14 percent. This represents seven times more engagement than the industry average, according to the California-based company.

Now, Brave Software Inc. revealed a co-marketing agreement with Everipedia, a wiki-based online encyclopedia, aiming to propel its brand exposure even further. While Everipedia will promote featured articles about Brave, Brave will have Everipedia ads for users opting into viewing privacy-preserving ads.

Brave CEO Brendan Eich said:

“This partnership highlights the importance of innovative products that reward user attention and participation. By working with Everipedia, we are using the power of blockchain to put users in control of their experience.”

With the millions of monthly unique users that Everipedia has, Brave will likely increase its popularity, which is already skyrocketing. Brave browser recently moved up from the 26th spot on the Google Play Store in Spain to the 10th most popular app on the platform. Its popularity is also rising in Japan, where it ranks number two in the communications category on Google Play store, ahead of Yahoo Mail, Facebook messenger, and Skype.

As the popularity of this open-source web browser continues surging, the company’s research and development team have introduced several new features. Now, users can tip on Reddit, Twitter, and Vimeo, and the current verified publishers on the platform are just under 300,000.

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