EOS protocol publisher, Block.one, has pushed closer the launch of its blockchain based social media platform, Voice. According to a twitter announcement by Voice CEO, Salah Zalatimo, the platform will be open to readers as from the 4th of July.

“We pivoted, and decided to open up our platform for readers on July 4. Only registered user will be able publish or engage.”

Zalatimo who joined Voice earlier in the year noted that the team had been building towards a big reveal in the fall but could no longer wait to disrupt the big tech dominance in social media,

“we simply can't wait any longer. We need to take social back from big tech NOW. So, we did what startups do.”

Notably, Voice has been in the works since 2019 with its beta launching as recent as February, 2020. This testnet received an overwhelming subscription and Voice is optimistic of a replica as soon as the platform goes live on U.S Independence Day. However, registration will remain on request until August 15th when the onboarded participants can start inviting friends.

This social media platform aims to compete with the likes of Facebook and Twitter based on its competitive edge, open-source. Basically, the network is powered by EOS built tokens which act as incentives for creatives posting content on Voice. Viewers reward content creators with the tokens which have an underlying value within crypto markets as opposed to the current approach which mostly entails ‘likes'.

The project has since invested as significant amount of funding since it kicked off. Some notable milestones include $150 million allocated towards Voice independent operations in March, 2020. Last year, the firm had spent almost a similar amount in preparation for its platform to go live. In addition, Block.one acquired the domain, Voice.com, for $30 million as it kicked off in June, 2019.

Despite the success to date, this initiative has faced some challenges with users critiquing its ‘privacy' design. According to the naysayers, Voice is not as private as it purports; this is because the platform's registration process asks for detailed personal data in the name of crime detection and prevention.

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