A blockchain-driven, curated stock photography marketplace is helping artists increase their earnings — by giving them the chance to connect with their buyers directly.
Wemark believes the current, centrally controlled nature of the industry disadvantages photographers.
Shutterstock now has over 200 million images in their collection, and it became extremely difficult for photographers to stand out and earn a substantial income from their work.
Blockchain as a new middleman The protocol developed by Wemark is set to replace the major responsibilities of the agencies today.
In its white paper, the Israel-based company argues that customers have a lot to gain as well.
A blockchain-based marketplace is launching a curated collection of modern images available to license directly by their creators with lower fees than agencies #SPONSORED
However, alongside the obvious benefits, a recently established digital marketplace has raised several issues that digital content creators have to face. Once to make a living photographers only needed to shoot stock imagery and then license it directly for social media or company websites representing a final consumer. Nevertheless, towering growth of the industry has
Being backed by the biggest players in the image industry, Wemark allows photographers to connect directly with buyers, regaining control, transparency and revenue from distributors and agencies.
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