Bitfury, one of the oldest Bitcoin mining firms established back in 2011, has announced a Bitcoin mining investment program for institutional investors on May 26th. This investment program is set to offer an innovative way for institutional funds and family offices to diversify their portfolio and get exposure to the Bitcoin verse.

These institutional clients would be able to invest in different data centers located in North America, Iceland, Norway and Central Asia. The investment program would see these institutional clients can either make direct investments in these data centers or through joint ventures.

Bitfury believes that this investment opportunity is the perfect way for institutional clients to get the right exposure to a market which has intrigued both the small and big players in the past couple of years. Bitfury would be solely responsible for looking after all aspects of the investment program, be it procuring different types of equipment, site sourcing or maintenance.

The firm claims to have one of the most advanced sets of crypto mining equipments under their belt which when combined with the location of their data centers, where the cost of electricity is quite cheap, the firm is hoping to make this innovative investment program mainstream. The Bitcoin mining company believes that these kinds of programs offer better exposure than direct spot trading due to uncertainty in prices. Valery Vavilov, the CFO of Bitfury commented on the idea behind the program and said,

“While this offering is attractive to different types of accredited investors, we believe one of the groups that will benefit most from this offering is family offices. Our streamlined avenue to diversification is designed specifically for their portfolios – exposure to digital assets without any of the operational/technical requirements of holding the digital assets/infrastructure themselves.”

Bitfury is not the only Bitcoin mining firm which came up with the idea of offering Bitcoin exposure through part ownership in mining farms. Prior to Bitfury, Chinese mining company Canaan also offered a similar investment opportunity before its listing on Nasdaq, however, its legal trouble did not allow it to become a known choice of investors.

Institutional clients have always preferred an alternative investment vehicle to the spot market and most of them do not want to directly take custody of Bitcoin fearing the volatile market might get triggered by their behavior. Thus, these big investors always look for alternative exposure to Bitcoin to get exposure to one of the most profitable assets over the past decade.

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