Long Blockchain Corp., the drinks manufacturer turned blockchain startup, announced that it had again changed its line of business and will now also focus on loyalty schemes, local news outlet Long Island Business News reported July 31.
The New York-based company, which saw major stock price volatility after it unexpectedly rebranded to Long Blockchain from ‘Long Island Iced Tea’ in January, said it would similarly leverage so-called “distributed ledger technology” (DLT) in its new format.
Operations will be run via a new subsidiary dubbed Stran Loyalty Group, while Long’s CEO has also stepped down.
As Cointelegraph previously reported, Nasdaq formally removed Long Blockchain from its listings in April for low market capitalization.
“The Company’s goal is to use the initial loyalty business as a catalyst to implement disruptive technology solutions, including distributed ledger technology, into the loyalty industry while realizing immediate revenue and credibility from traditional loyalty contracts,” the press release continues, adding the somewhat curious proviso: “There can be no assurance that the Company will be successful in developing such technology, or in profitably commercializing it, if developed.” Long Blockchain’s entry into the loyalty market is not without its competitors, with various extant firms also seeking to streamline the fragmented loyalty industry using blockchain technology.
CNBC’s Brian Kelly believes that sentiment surrounding the cryptocurrency market has hit the bottom, along with adoption rates. But Peter Smith, CEO of Blockchain, believes that this should be of no worry as users should stay in the market “for the long haul.
Cryptocurrency and Blockchain Technology are two words you probably want to avoid saying in India, especially if you’re near a bank. Not too long ago, the Reserve Bank of India essentially established a ban on any cryptocurrency engagement.
June 13th Singapore time, after a long period preliminary review and examination, DAGT, one of the world’s first digital asset credit pledge platforms which is based on blockchain technology, successfully listed on the ForkDelta Digital Asset Exchange (#2 Ranked Ethereum Dapp by active users).
The Digital Future Council made its public debut on June 18, 2018, at the 2018 Cannes Lions International Festival of Creativity. With founding members from such organizations as IBM, Vice, CNN, Lego and Warner Bros.
Blockchain is everywhere these days. From CryptoKitties to the company formerly known as Long Island Iced Tea, blockchain has become one of the most talked-about technologies since the advent of the internet.
Jeff Garzik first tuned the world into his latest venture in the fall of 2017. The Bloq co-founder unveiled Metronome (MET), a cryptocurrency he founded alongside Matthew Roszak, at the Las Vegas Money 20/20 conference in late October, and the project caught the attention of Bloomberg and Fortune at the time.
There is substantial controversy surrounding Tether, a cryptocurrency that claims to be pegged to the U. S. dollar. According to Tether, each Tether token is backed by one U.
Blockchain is a world-changing technology, but it still has a long way to go before becoming the de-facto way of managing wealth around the globe. Today, Token-as-a-Service announces the launch of a newly-established TaaS Capital Fund, which aims to bring us a step closer to that future.
Award-winning comedian, actor, writer and director Jason Attar is once again heading for the big screen with his new project KevCoin: The Movie. A follow-up to his previous film One Night in Powder, Attar will don the guise of his infamous character Kevin Powder — a rock star “fixer” who’s constantly trying to reinvent himself through wild schemes — and take on the world of digital finance as he seeks out fame and riches.
With the creation of Bitcoin and its blockchain, Satoshi Nakamoto introduced an entirely new practical application for cryptography, unearthing an unexplored area for computer science and technological development.
