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The Scheme Unfolds

On December 7, 2024, at exactly 05:29 UTC, a meme token called “Year of Yellow Fruit” was created on BNB Chain. Less than one minute later, the official @BinanceFutures account posted promotional content featuring the same text and imagery as the new token.

This suspicious timing caught the attention of crypto community members who quickly noticed the connection. The token name appears to reference an earlier December 4 post from the main Binance account during Binance Blockchain Week. The employee had access to Binance’s official social media channels and used this position to promote a token they were connected to, giving it instant credibility and exposure to over 523,000 followers.

Source: @BinanceFutures

Binance’s internal audit department received reports about the incident on December 7. The exchange immediately launched a comprehensive investigation that confirmed the employee had violated company policies and professional conduct standards.

The promotional post had an immediate effect on the token’s price. “Year of Yellow Fruit” quickly jumped to a $4 million market cap before reaching peaks of $6 million. The token generated over $16 million in trading volume within hours of launch.

Several traders made significant profits from the incident based on on-chain analysis. At least two wallet addresses earned more than $50,000 each, while eight other traders made at least $25,000. One leading whale reportedly extracted $55,600 from the market after the token experienced two separate price pumps.

The token continues trading with around 2,300 holders and has maintained liquidity of approximately $278,000. Despite the controversy, the token reached a sustained market cap of roughly $5 million, showing how insider information can create lasting market effects.

Binance took swift action once the investigation confirmed wrongdoing. The employee was immediately suspended and faces additional disciplinary measures. The exchange also contacted law enforcement authorities in the employee’s jurisdiction to pursue potential legal action.

“These actions constitute abuse of their position for personal gain and violate our policies and code of professional conduct,” Binance stated in its official announcement. The company emphasized its zero-tolerance policy toward employees exploiting their positions for financial benefit.

The exchange distributed a $100,000 reward among five whistleblowers who reported the incident through official channels. This bounty program encourages community oversight and helps identify suspicious activities that internal systems might miss.

This marks the second insider trading incident at Binance in 2024. In March 2024, the exchange suspended a Binance Wallet team member for allegedly using insider information from a previous role at BNB Chain. That employee reportedly used multiple wallet addresses to purchase tokens before public announcements about token generation events.

The cryptocurrency industry has faced numerous insider trading cases in recent years. Major exchanges like Coinbase have also dealt with employees using confidential information about token listings to make profitable trades ahead of public announcements.

These incidents highlight the ongoing challenge of maintaining proper internal controls as the crypto industry continues to mature. Exchanges must balance operational efficiency with strict oversight to prevent employees from exploiting their privileged access to market-moving information.

The incident comes as Binance continues rebuilding its reputation following significant legal troubles. In 2023, the exchange pleaded guilty to violating anti-money laundering laws and paid $4.3 billion in penalties to U.S. authorities. Founder Changpeng Zhao stepped down as CEO and served four months in prison before receiving a presidential pardon in October 2025.

Current CEO Richard Teng has emphasized the company’s commitment to transparency and regulatory compliance. This latest incident tests Binance’s internal control systems and demonstrates whether the exchange has implemented effective measures to prevent employee misconduct.

Regulators worldwide are paying close attention to how major crypto exchanges handle internal oversight. The ability to quickly identify and address misconduct through community reporting and internal audits may influence future regulatory approaches to exchange supervision.

Binance’s handling of this incident reflects broader changes in how crypto exchanges approach compliance and internal governance. The company’s decision to publicly announce the suspension, cooperate with authorities, and reward whistleblowers shows a more transparent approach compared to past practices.

The incident also demonstrates how quickly the crypto community can identify suspicious activities through on-chain analysis and social media monitoring. This grassroots oversight creates additional pressure on exchanges to maintain ethical standards and respond promptly to potential misconduct.

Meme token creators routinely capitalize on phrases and imagery used by major exchanges and their executives. However, this case shows the clear line between external copycats and internal manipulation by employees with privileged access.

The “Year of Yellow Fruit” incident serves as a reminder that even the largest cryptocurrency exchanges face ongoing challenges with internal controls and employee oversight. While Binance’s quick response and transparent handling demonstrate progress in governance practices, the incident underscores the need for continued vigilance in an industry where insider information can create significant market advantages. The exchange’s commitment to strengthening internal systems and rewarding community oversight will likely influence how the broader crypto industry approaches similar challenges.

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