In a recent interview, Binance co-founder Yi He addressed concerns about the exchange’s token listing process. The exchange has used similar KPI guidelines for several years, but the market is changing at a breakneck pace.

Although Binance has increased the staff that oversees token listings, it still suffers from slow response times. According to Yi, the firm needs to focus on assets that create value while absolutely rejecting corruption or shaky projects.

Yi He, co-founder of Binance, is one of the most influential women in the crypto industry. She currently serves as the exchange’s Chief Marketing Officer and is a powerful force within the company. Yi recently sat for a lengthy Chinese-language interview, during which she directly addressed a few concerns with Binance’s token listing criteria.

“A pressing concern may be that listing on Binance no longer delivers the same wealth effects it once did. Internally, we’ve had many discussions on this topic. For many projects, listing on Binance has become their ultimate goal, akin to going public on Nasdaq. But how can we address this issue and restore the wealth effect for users?” asked He.

Binance is one of the world’s largest crypto exchanges, and Yi acknowledged that its listings have always been important. Although Coinbase listings have recently failed to cause large gains, tokens continually spike when Binance lists them.

This follows criticism from the exchange’s former CEO, Changpeng Zhao, who labeled Binance’s listing policy as “a bit broken.” The exchange listed the TST meme coin even though CZ repeatedly clarified that it’s not a real token.

Most recently, Binance has faced significant criticism for listing low-market-cap meme coins, which often leads to pump-and-dump schemes.

Yi He said that listings are determined by ROI, market performance on other exchanges, and the ability to attract new users. However, the firm’s research indicates that investor demographics are changing, bringing new responsibilities.

In other words, even though Binance’s listing team has grown, Yi He said it nonetheless struggles with slower response times. She claimed that this market is very difficult to navigate, but market incentives are always clear and present.

Moving forward, Binance will need to prioritize tokens that create value, not shaky gains, to maintain its relevance.

If we don’t face problems head-on and work on improvements, burying our heads in the sand will only erode confidence in the entire industry. In this cycle, we’ve seen early, passionate entrepreneurs grow disillusioned, even going so far as to declare, ‘Blockchain is dead.’ Some argue that over the past 10 years, blockchain has failed to generate real value,” Yi said.

Yi also discussed a few other aspects of Binance’s business beyond its listing criteria. For one, she repeatedly emphasized Binance Labs’ independence, apparently ignoring its recent rebrand.

She also said that the firm is working hard to repair relationships with US regulators. All in all, Yi He painted a realistic yet optimistic view of the company’s future trajectory.

The post Binance Co-Founder Yi He Addresses Token Listings After CZ’s Criticism appeared first on BeInCrypto.

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