Binance CMO praises crypto ability to give people ‘control’ yet questions the state of public ‘trust’

Binance CMO praises crypto ability to give people ‘control’ yet questions the state of public ‘trust’
фото показано с : cryptoslate.com

2023-10-18 14:15

Binance CMO Rachel Conlan has presented a bullish outlook on the future of the crypto industry despite the growing regulatory hurdles and criticisms it faces, stating that crypto gives people “control” in a recent interview with the New Digital Age.

“The beauty of crypto and the beauty of Binance is that it’s about empowering the individual to take control.”

Binance appears to be striving to balance its growth and industry credibility against the backdrop of increased scrutiny from financial regulators. A post from the official Binance account on X stated,

“Rachel highlighted our efforts and alignment with regards to community engagement, user education, and much more.”

Conlan emphasizes the growing trust in cryptocurrencies worldwide, particularly in regions like the UAE. However, this optimistic narrative comes as Binance is under pressure from the U.S. Securities and Exchange Commission (SEC). This situation underlines the increasingly complex landscape in which crypto exchanges operate, facing both promising growth areas and regulatory challenges.

Binance social media growth strategies.

As mentioned by Conlan, Binance’s strategic partnerships with influential figures and collaborations with ‘Key Opinion Leaders’ (KOLs) exemplify another facet of the effort to maintain relevance and appeal. However, such initiatives could be viewed as attempts to leverage the popularity of these figures to bolster their image and draw on a broader audience, especially considering the FTX influencer fallout.

Binance’s foray into popular social media platforms like TikTok illustrates its bid to capture a younger, more tech-savvy audience. Critics may argue that the objective here is twofold. While it does aim to educate a wider audience, it is also a strategic move to secure a new generation of potential investors. Still, Conlan framed the move in terms of her own experience commenting in an industry dominated by men.

“I’m a mum, I work long hours, I try to balance a lot in my life. TikTok is a way that I find things. It’s a way I discover things and learn quickly about concepts, because I have to be finite in the amount of time I spend.”

Repairing brand damage from regulators.

Further, Conlan explained how Binance Academy, the platform’s free educational resource, has gained traction with a 62% increase in users over the past year. While this indicates a growing interest in crypto education, it also serves Binance’s goal of broadening its user base and cementing its role as an industry leader.

Conlan’s commitment to educating the public on responsible investment illustrates Binance’s attempt to foster credibility and trust in an industry known for its volatility and unpredictability. While the intention to educate is commendable, it is essential to recognize that this is part of a broader strategy to legitimize the platform amid the ongoing controversies.

Binance’s CEO, Changpeng Zhao (CZ), has previously called out legacy media for publishing what he defines as FUD (Fear, Uncertainty, and Doubt) in an alleged attempt to undermine the exchange. Thus, given that Binance is yet to be found guilty of any charges by the SEC, seemingly, there are reputational damage mitigation strategies underway at the company to reframe public sentiment.

Binance was also one of the first exchanges to implement systems to validate reserves following the collapse of FTX, indicating a choice to increase transparency at a time of widespread industry crisis.

As the largest crypto exchange by trading volume, Binance is integral to the entire crypto ecosystem. According to CoinMarketCap data, Binance saw $6.1 billion in trading volume over the past 24 hours, while second place Coinbase traded around $875 million.

The post Binance CMO praises crypto ability to give people ‘control’ yet questions the state of public ‘trust’ appeared first on CryptoSlate.

Similar to Notcoin - Blum - Airdrops In 2024

origin »

Emerald Crypto (EMD) на Currencies.ru

$ 0 (+0.00%)
Объем 24H $0
Изменеия 24h: 0.00 %, 7d: 4.67 %
Cегодня L: $0 - H: $0
Капитализация $0 Rank 99999
Цена в час новости $ 0.0095806 (-100%)

crypto control binance people cmo faces stating

crypto control → Результатов: 126


Фото:

Ethereum Posts Strong Reaction to Key Support Level, But Risk of Downside Remains

Ethereum and the entire crypto market saw a sharp selloff overnight that caused ETH and most other major altcoins to erase their recent gains This selling pressure struck a lethal blow to the uptrends seen by both major and minor altcoins alike That being said, Ethereum and Bitcoin have both been able to remain above multiple key support levels As such, analysts are noting that bulls may be firmly in control, and may help guide […]

2020-9-3 23:00


Фото:

Ripple (XRP) breaks support as the platform faces lawsuit in Australia

Ripple (XRP) price broke below key short-term support at $0. 27 as the sellers assumed control of the price action. In the meantime, the crypto giant is facing a lawsuit in Australia.   Fundamental analysis: Legal troubles for Ripple A large Australian financial services company is pressing charges against the crypto company Ripple Labs on trademark infringement allegations.

2020-8-29 18:04


Coinbase Users Will Soon Be Able to Borrow Cash with Bitcoin

In a Tweet posted yesterday, Cryptocurrency giant Coinbase announced that its U.S. customers (in select states) will soon be able to borrow a percentage of their bitcoin holdings in cash. On the Coinbase blog, product manager Thorsten Jaeckel elaborated, with today’s announcement, we want to give our customers even more control over their crypto investments […] The post Coinbase Users Will Soon Be Able to Borrow Cash with Bitcoin appeared first on BeInCrypto.

2020-8-14 17:39


ShapeShift Rolls Out Self-Custody Trading App for BTC, ETH, LTC, DGB, TUSD, & ERC20 Tokens

ShapeShift, a Switzerland based self-custody crypto exchange has launched its sovereign mobile trading application following on the footprints of Robinhood and Revolut. The newly launched mobile trading app would allow the traders to buy and sell crypto from their mobile devices, with the users having full control over their keys. A self-sovereign trading app like […]

2020-7-24 20:47


VF Invest – 1st To Market Crypto Investing App For Easy Diversification In Sectors like DeFi, Gaming, & More

Crypto media outlet Visionary Financial plans to launch a first to market non-custodial, and decentralized  investment platform that will finally let investors diversify in one place. The protocol, “VF Invest” plans to revolutionize user experience, giving users the ability to diversify in individual cryptocurrencies and sector portfolios in seconds, while having complete control over their […] The post VF Invest – 1st To Market Crypto Investing App For Easy Diversification In Sectors like DeFi, Gaming, & More appeared first on NullTX.

2020-7-18 00:10


Фото:

This Indicator Shows Bitcoin Hit a Pivotal Level; Why Bulls Are in Control

Bitcoin has extended its newfound consolidation phase as it trades around $9,200 Both its bulls and bears have reached an impasse, with neither group being able to catalyze any clear momentum It now appears that BTC is positioned to see further sideways trading in the near-term, but one indicator is showing that the tides are shifting into bulls’ favor This comes as the crypto’s “Unspent Bitcoin Map” signals that there is massive support hovering just […]

2020-7-12 19:00


Фото:

These Macro Factors Show That Bitcoin Bears are Gaining Control of BTC

Bitcoin’s bulls and bears appear to be locked within an intense battle for control over the cryptocurrency Bears have been gaining the upper hand over the past few weeks, as the crypto has been consistently trending downwards despite being caught within a multi-week consolidation phase Presently, BTC is trading just above a crucial support level that appears to be growing weaker due to it being tested on multiple occasions over the past few days As […]

2020-7-1 02:00